The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with:
#important role
#wider company
#remain relevant
Amazon Publishing imprint Thomas & Mercer has signed a three-book series from debut crime writer S W Kane. Continue reading at The Bookseller
[ The Bookseller | 2019-06-02 15:18:44 UTC ]
More news stories like this | News stories tagged with:
#three-book series
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | News stories tagged with:
#pr firm
Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
More news stories like this | News stories tagged with:
#ad community
Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
More news stories like this | News stories tagged with:
#booker prize
#1st june
#man group
Last December, Polis Books founder and publisher Jason Pinter announced that the press would add a new imprint devoted to crime writers with diverse voices, Agora Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#agora books
#imprint devoted
#crime writers
#diverse voices
Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
More news stories like this |
Judith Curr, president and publisher of the HarperOne Group, says that it’s “wonderful” to launch the new international books imprint, HarperVia, at BookExpo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith curr
Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with:
#post digital
#online brands
Orion consultant publisher and Gollancz chair Malcolm Edwards is stepping down from his roles after first joining the SFF imprint 43 years ago. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 05:36:42 UTC ]
More news stories like this |
China can’t compete with America on raising tariffs, so it may choose to hinder American tech giants to show its power. As the trade war between the U.S. and China sees no signs of abating, investment banking firm Goldman Sachs says Apple’s earnings could take as much as a 29% hit if China... Continue reading at Fast Company
[ Fast Company | 2019-05-22 08:06:08 UTC ]
More news stories like this | News stories tagged with:
#american companies
#bloomberg reports
Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with:
#post youtube
#ad revenue
#direct-to-consumer brands
Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with:
#test kitchen
#declining steadily
Abi Elphinstone discusses her new Middle Grade series, inspired by the Scottish wilds of her youth. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#abi elphinstone
Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
More news stories like this |
On Friday, May 31, from 9:30 to 10:30 a.m., join Random House Children's Books in the Librarians' Lounge (Booth 557) for an exclusive talk with some of the creators behind the publishers' inclusive new publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#publishing program
Publishers and booksellers are marking Mental Health Awareness Week by holding morning mindfulness sessions, sharing advice from their authors and hosting talks on wellbeing. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this |
The academic book trade must “work together in these turbulent times”, in the face of Brexit, political turmoil and the impact of the Teaching Excellence Framework, the Academic Book Trade Conference was told. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#turbulent times
Oxford University Press (OUP) has been crowned Publisher of the Year for the ninth year running, while Blackwell’s also triumphed at this year’s Academic Book Trade Conference Awards (ABTC). Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crowned publisher
Springer Nature’s chief publishing officer Steven Inchcoombe has proposed a new approach to research publishing, which will see publishers move from being “passive enablers” of open access to being “active drivers” of it. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#springer nature
#open access
Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rolling stone
#caption id=