'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Green dream for Leventhal as new Jewish-interest kids’ imprint launches

British indie publisher Greenhill Books is to make its first foray into children’s with Green Bean Books, a new imprint of Jewish-interest titles. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Leadership Briefs: 3 Execs on Navigating Challenges in New Roles

If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advisory board #international companies #comedy central #good start #challenges ahead


Trigger to launch children’s mental health and wellbeing imprint

Trigger Publishing will launch trade-focused children’s mental health and wellbeing imprint Upside Down Books later this year, with Alli Brydon, formerly of the Bright Agency, joining as commissioning editor.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Penguin Random House Grupo Editorial Appoints Dedicated Sales Manager for Christian Imprints

Shaila Muñoz joins PRHGE with more than a decade working in the publishing industry, most recently at HarperCollins Christian Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Rowman & Littlefield Acquires Finney Co. Book Imprints

Independent book publisher Rowman & Littlefield has acquired the publishing imprints of Finney Company, a 73 year-old publishing house based just outside Minneapolis, Minn. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-28 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Ollard takes on Michael O'Mara interim finance role

Mark Ollard is working as interim finance director at Michael O'Mara Books after resigning from his role as finance director at Simon & Schuster UK last year. Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Trade welcomes new EU copyright law as MEPs approve reform

The European Parliament has passed the EU's new law on copyright as trade bodies hail the first major revamp of copyright rules in 18 years.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright rules #trade welcomes #european parliament #major revamp


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience


Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media

The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
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Picador bags Laing's essay collection on importance of art

Picador has bagged a new collection of essays by prize-winning writer and critic Olivia Laing about the importance of art. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Hachette and PRH battle it out for The British Book of the Year trade awards

Hachette and Penguin Random House are leading The British Book Awards’ trade shortlists with 11 nominations each, with Hachette managing hat-tricks in both the Imprint and Publisher of the Year categories. Continue reading at The Bookseller

[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Cornerstone lands inside story of commodity trading

Cornerstone has acquired the rights to the “gripping” inside story of the “the last swashbucklers of global capitalism”. Continue reading at The Bookseller

[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Scholastic Q3 Revenue Boosted by Trade Group

Revenue rose 4% at Scholastic in the third quarter of fiscal 2019 over the comparable period a year ago, but higher costs caused the publisher to say its earnings for the full year will come in at the lower end of its forecast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-21 00:00:00 UTC ]
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Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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Viz Launches Imprint to Publish Original Manga-Inspired Graphic Novels

Viz Media announced plans to launch Viz Originals, a new imprint that will publish original graphic novels by artists inspired by manga and anime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-16 00:00:00 UTC ]
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Cambridge to Expand Trade List

Cambridge University Press, the 485-year-old academic publishing house, is expanding its presence in the North American trade book marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Edwards to leave Templar role after three years

Lisa Edwards, executive publisher at Bonnier Books UK imprint Templar Publishing, is to leave her role to explore new opportunities. Continue reading at The Bookseller

[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Adult Trade Sales Down in January, Kids' Up

Sales of adult trade books fell 7.3% in January compared to the first month of 2018, according to the AAP’s StatShot program. Sales in the children’s/young adult category rose 4.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
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