The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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HarperCollins has announced the launch of HarperVia, a new imprint acquiring international titles for world English publication. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Thames & Hudson (T&H) has promoted publishing director Sophy Thompson to be its new c.e.o. and publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Amazon Publishing imprint Lake Union editor Sammia Hamer has struck two two-book deals. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Led by Mark Tauber, Chronicle Prism will focus on narrative, prescriptive, and inspirational nonfiction, according to Chronicle Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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HarperVia will focus on acquiring international titles for world English publication and will release its first three books this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-12 00:00:00 UTC ]
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Publishers and retailers will celebrate International Women’s Day with a series of events including readings, new collections and a feminist library. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The Nashville-based publisher acquired B&H’s Fidelis Books imprint and appointed Gary Terashita as its associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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The 2018 sales increase in the Houghton Mifflin Harcourt trade group was led by higher licensing income. Meanwhile, the net loss for the entire company, which includes the education division, was cut to $90.5 million from $135.1 million in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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The cloud of Brexit hung over the Scottish Book Trade conference, although the mood of the day was one of optimism and resilience. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Hachette's Octopus Publishing Group is launching a new narrative non-fiction imprint aiming to become "a home for new ideas, inspiring stories and fresh takes on the world". Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Oxford University Press’ Fraser Hutchinson will join literacy charity the Reading Agency in April as head of publisher partnerships. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Luke Shaller will join Simon & Schuster UK as c.f.o. for its UK and international dealings in a newly created role, following almost a decade with HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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The newly formed HMH Audio will release its first titles this fall and plans to release 75 titles annually drawn from its adult and young reader lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
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Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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