'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Polis Books Launches Diversity-Focused Crime Imprint

In an effort to attract a more diverse roster of writers, Polis Books founder Jason Pinter is launching Agora Books, a diversity-focused imprint specializing in crime and mystery fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-03 00:00:00 UTC ]
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Four Agents on Rights Trading at Guadalajara: ‘Hunger and Passion’

Agents this week have held meetings in Guadalajara International Book Fair's rights center, searching for new stars and promoting their authors. The post Four Agents on Rights Trading at Guadalajara: ‘Hunger and Passion’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-30 00:00:00 UTC ]
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FutureBook Live 2018: ‘Putting a Rocket Up the Book Trade’

Wrapping up another year of publishing conferences, FutureBook Live in London will try to move attendees 'out of their comfort zone' amid the uncertainties of the UK market's future. The post FutureBook Live 2018: ‘Putting a Rocket Up the Book Trade’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-29 00:00:00 UTC ]
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PRH unveils brand partners for Scarlett Curtis’ feminist title

Penguin Random House is partnering with Monki, Google and Black & Beech to promote Feminists Don’t Wear Pink (and Other Lies), the collection of essays curated by Scarlett Curtis. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
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Talbot leaves Little, Brown for Faber sales role

Sara Talbot is leaving Little, Brown to join Faber as sales director in February. Continue reading at The Bookseller

[ The Bookseller | 2018-11-22 00:00:00 UTC ]
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Political chaos in wake of withdrawal deal 'concerning' and 'unacceptable', say trade bodies

Industry bodies have expressed concern over mounting political instability following the publication of Theresa May's long-awaited draft Brexit deal. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
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Portfolio to Launch New Imprint

Author Simon Sinek will launch a new imprint, Optimism Press, under the auspices of his longtime publisher, Portfolio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-15 00:00:00 UTC ]
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The Mainstreet Trading Company triumphs as Britain’s Best Small Shop of 2018

An independent bookshop, The Mainstreet Trading Company’s Bookshop & Café, has been named Britain’s Best Small Shop of 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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New research highlights UK academic publishing’s ‘integral role’ in innovation

New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation.  Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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‘People, not tech’: Trade’s digital leaders optimistic for future

Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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In HBG's Reorg of Nashville Outposts and Flagship Imprint, Publisher DiPreta to Leave

HBG has moved Hachette Books into the Perseus Books Group and consolidated the publishing teams of FaithWords and Worthy in the company's Nashville division. The moves have resulted in an unspecified number or layoffs, including that of Hachette Books publisher Mauro DiPreta. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-13 00:00:00 UTC ]
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Prometheus Sells Fiction Imprints to Start Publishing

After entering the fiction market in 2005 with the launch of its Pyr science fiction imprint, Prometheus has sold that imprint and another one to return to its original focus: nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-12 00:00:00 UTC ]
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Meredith to sell Fortune brand for $150 million

Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News

[ ABC News | 2018-11-10 00:00:00 UTC ]
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Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands

Inception's Bookful app has the advantage of the beloved Beatrix Potter content and other Penguin Random House brands on which to base its first six digital books. The post Inception Announces Bookful, an AR Platform Licensing Penguin Random House Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Trading up

William Bowes believes the redrawing of trading relationships with a number of territories worldwide is a chance to reassert the bedrock principles of UK publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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League of laureates join forces to mark two decades of role

A tour of former Children’s Laureates and a celebratory anthology are just some of the plans being put together to mark next year’s 20th anniversary of the Waterstones Children’s Laureate role. Continue reading at The Bookseller

[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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Endeavor Business Media Buys Healthcare Brand From Vendome Group

Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
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US trade sales increase despite a fall in publishing revenues

Publishing revenues declined 1.4% in the US in the first three quarters of the year, despite a rise in trade revenues of 4.4%, according to the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Trade Sales Shine Bright Through September

The trade and religion segments continued to be the industry’s bright spots through September, according to figures released by the AAP through its StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-29 00:00:00 UTC ]
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