'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Tauber to Lead Chronicle's New Imprint

Mark Tauber, formerly senior v-p and publisher at HarperOne, will lead Chronicle Books' new nonfiction imprint that will launch in fall 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark tauber #nonfiction imprint


Johnston takes on c.f.o. role at PRH

James Johnston has been promoted to chief financial officer (c.f.o) of Penguin Random House, in a dual US and global role.       Johnston, who has spent almost three decades at the publisher, has been leading the publisher's finance group, reporting to PRH c.e.o. Markus Dohle, since the... Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global role #milena alberti #markus dohle


Bonnier imprint 535 signs Marie Le Conte

535, an imprint of Blink Publishing, has signed Haven’t You Heard? A Guide To Westminster Gossip And Why Mischief Gets Things Done by journalist Marie Le Conte. Continue reading at The Bookseller

[ The Bookseller | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blink publishing


Shock and mixed opinions as trade absorbs Foyles news

Publishers, agents and other booksellers have expressed widespread shock at the news this morning that Waterstones has bought Foyles. Continue reading at The Bookseller

[ The Bookseller | 2018-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed opinions


American Publishers Cite 3.6-Percent Rise in Trade Revenue, First Half of 2018

While audiobook sales grow, the AAP's new report show children's book sales struggling and declines in education and scholarly revenues. The post American Publishers Cite 3.6-Percent Rise in Trade Revenue, First Half of 2018 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-07 00:00:00 UTC ]
More news stories like this |


Duffield unveils author branding agency

Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller

[ The Bookseller | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


IPG Acquires MidPoint Trade Books

IPG has aquired Midpoint Trade Books. The 22-year-old distributor of 230 small and indie publishers will have its inventory transferred to IPG’s Chicago warehouse in the first quarter of 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publishers


In depth: rights trading in China

The Bookseller Rising Star and Peters, Fraser & Dunlop agent Marilia Savvides explains how China has become one of the firm’s core territories. Continue reading at The Bookseller

[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights trading


Indies overcome trade challenges through new routes

Independent publishers are increasing their focus on events, social media and developing a strong identity through their output to boost sales and build communities of readers, a range of indies have told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #strong identity #boost sales


Trade Remained Publishing’s Brightest Spot in 2017

Trade sales have grown steadily over the last five years—even as other major segments continue to have their struggles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales


Jo Brand to release 'guide to being female'

John Murray Press has signed a part memoir, part advice manual from comedian Jo Brand to publish this October. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jo brand #part memoir


News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv screens #buzzfeed news #vox media


Jack White's imprint signs Benjamin Myers

Third Man Books, the publishing arm of Jack White‘s Third Man Records, has made its first British signing: The Gallows Pole by Ben Myers. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jack white #man books #publishing arm #gallows pole


Shambhala Plans Spring Launch for Children’s Imprint

The Buddhist publisher is kicking off its children's books imprint, Bala Kids, in spring 2019 with three titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books imprint #buddhist publisher


Canongate Launches New Crime Imprint

U.K. publisher Canongate is launching Black Thorn, a new crime fiction imprint. Black Thorn will release two titles per month, starting in May next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime imprint #publisher canongate


Transworld wins Fox's 'important' military memoir in seven-way auction

Transworld has acquired a memoir by Jason Fox, an ex-special forces soldier and frontman of Channel 4’s hit show "SAS: Who Dares Wins", in a seven-way auction. In his book, entitled Battle Scars, Fox will give an account of the operations that defined his military service and honestly discuss... Continue reading at The Bookseller

[ The Bookseller | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #military memoir #jason fox #hit show #dares wins


HMH Trade Sales Down 15% in Q2

With sales of backlist and frontlist titles down, as well as a drop in ebook sales, revenue in HMH's trade division fell 15% In the second quarter ended June 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #frontlist titles


Christina Dalcher | "The idea was to go back to Biblical roles, to separate men and women"

A doctor of theoretical linguistics turns her hand to fiction, exploring the power of language in her dystopian début. Continue reading at The Bookseller

[ The Bookseller | 2018-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christina dalcher


Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this |


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech