'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Ferrari-Adler, Loehnen Launch New Imprint at S&S

Avid Reader Press, a new fiction and nonfiction imprint at Simon & Schuster to be overseen by current S&S editors Jofie Ferrari-Adler and Ben Loehnen, is set to unveil its first list in late 2019 or early 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-29 00:00:00 UTC ]
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Brandes honoured as 'influential black Briton' for second year

Jacaranda Books founder Valerie Brandes has been named one of the 100 most influential black Britons for the second year in a row. Continue reading at The Bookseller

[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Szczerban to Helm New Imprint at Little, Brown

Michael Szczerban has been named v-p and editorial director of a new, as-yet-unnamed imprint at Little, Brown and Company dedicated to illustrated books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
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Bloomsbury sees 22% leap in adult trade revenues in first-half

Revenues in Bloomsbury’s adult trade division soared by 22% in the first six months of the financial year. Continue reading at The Bookseller

[ The Bookseller | 2018-10-24 00:00:00 UTC ]
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Llewellyn to Close Its Midnight Ink Fiction Imprint

Citing continuing poor sales, Llewellyn Worldwide, best known for its mind/body/spirit offerings, is shutting down its crime fiction imprint, Midnight Ink, in August 2019, after releasing its final list during the spring/summer season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-18 00:00:00 UTC ]
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Why brands wanted in on NY Comic Con's 'rabid' audience

New York Comic Con's audience is "rabid," and not just in the zombie comic book kind of way. That's according to Lance Fensterman, global president of event producer ReedPop, which was behind New York Comic Con this month."They're kind of bleeding-edge around technology, they're huge consumers... Continue reading at Advertising Age

[ Advertising Age | 2018-10-18 00:00:00 UTC ]
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Trade Segments Had Good August

Sales of adult books rose 5.2% in August over August 2017 and sales in the children's/young adult category increased 7.5% over last August, according to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-17 00:00:00 UTC ]
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AAP Reports August Revenue Up for Trade Publishers in the US

Once again, digital audio sales show robust gains, with ebook sales largely holding steady in August. Adult sales in the US market show a rise of $22.7 million, with children's and YA also moving upward. The post AAP Reports August Revenue Up for Trade Publishers in the US appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
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Former Hearst Editors Take On New Roles | People on the Move

[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
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Aleida and Jan Assmann Given German Book Trade Peace Prize in Frankfurt

'Democracy thrives not on disputes, but rather on good arguments,' say author-scholars Jan and Eleida Assmann in their acceptance speech in Frankfurt for the Peace Prize of the German Book Trade. The post Aleida and Jan Assmann Given German Book Trade Peace Prize in Frankfurt appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-16 00:00:00 UTC ]
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These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Russell Brand's next book for Bluebird looks at mentoring

Bluebird is publishing a new book from Russell Brand about the role of mentors in improving our lives: Mentors: How to Help and Be Helped. Continue reading at The Bookseller

[ The Bookseller | 2018-10-14 00:00:00 UTC ]
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New YA Imprint for Tyndale House

Tyndale House Publishers is launching Wander, an imprint for young adult books housed within the Tyndale Kids division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-09 00:00:00 UTC ]
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Hamilcar Publications, New Boxing Book Imprint, Launches This Fall

Hannibal Boxing, a Boston-based, boxing-focused media company founded by book business veteran Kyle Sarofeen and partner Andy Komack, will launch a boxing book imprint this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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Berrett-Koehler CEO Transitioning to Editor Role

Steve Piersanti, president and CEO of Berrett-Koehler, is moving away from his managerial role at the publisher into a full-time editorial position. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-24 00:00:00 UTC ]
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Harari and Brand kick off new series of outreach Penguin Talks

Yuval Noah Harari is addressing 300 schoolchildren this month on pressing issues facing their generation at a free event hosted by Russell Brand. Continue reading at The Bookseller

[ The Bookseller | 2018-09-22 00:00:00 UTC ]
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Abrams to Launch Megascope Graphic Imprint

The new imprint will focus on graphic novels about the experiences of people of color, and be overseen by black academic and comics artist John Jennings, cocreator of the 2017 'Kindred' graphic novel adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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Oldcastle Books launches digital-only genre fiction imprint

Independent publishing group Oldcastle Books is launching a digital-only sister company, Verve Books. Continue reading at The Bookseller

[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Johnston takes on c.f.o. role at PRH

James Johnston has been promoted to chief financial officer (c.f.o) of Penguin Random House, in a dual US and global role.       Johnston, who has spent almost three decades at the publisher, has been leading the publisher's finance group, reporting to PRH c.e.o. Markus Dohle, since the... Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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