'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

Uncovering the military's unlikely role in astrophysics and environmental conservation

When we think of the military, chances are neither astrophysics nor environmentalism spring to mind. Two recent books explore the overlap between these ostensibly noncombatant fields and the armed forces, inviting us not only to rethink our understanding of war and those who wage it but space and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-19 00:00:00 UTC ]
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Verso Books launches 'bold' fiction imprint

Radical publisher Verso Books is launching its own fiction imprint this September, promising a string of "politically astute" novels. Continue reading at The Bookseller

[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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HQ scoops Brand's fruity tribute to 'Dirty Dancing'

HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Brand, Eclair and Lette join Comedy Women as judges

Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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US trade publishers saw 4.6% lift in 2018, but education sales fell

American trade publishing saw a 4.6% rise in revenue for 2018 but a decline in educational sales left the market relatively flat, new figures show. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Trade Segment Was Industry Bright Spot in 2018

Gains in the trade and religion segments were offset by declines in the other publishing categories, leading to a small (0.4%) decline in industry sales in 2018, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade segment #religion segments #4% decline #industry sales #american publishers

The book trade map

Benedicte Page reflects on last year's international book sales, and the areas that have potential for growth in 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-02-11 00:00:00 UTC ]
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Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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NBA trades: Who's moving and who is being sought as the deadline approaches

The NBA trade deadline is noon PST Thursday. A look at the players who are reportedly being traded, or have been sought in trades: On the move Ryan Anderson, F, Phoenix traded to Miami for G Tyler Johnson and G Wayne Ellington. Harrison Barnes, F, Dallas traded to Sacramento for F Justin Jackson... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
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German trade association membership falls

Membership of Germany’s Börsenverein des deutschen Buchhandels has continued its downward spiral in 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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Daunt, Sturgeon and Miller to headline Scottish Book Trade Conference

Waterstones m.d. James Daunt, First Minister Nicola Sturgeon and anti-Brexit campaigner Gina Miller will deliver speeches at the Publishing Scotland and BA Annual Scottish Book Trade Conference 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #publishing scotland

Scottish Book Trade Conference Preview: Waterstones’ Daunt, Nielsen’s Bohme

With a dual-track structure for booksellers and publishers, the Scottish Book Trade Conference on February 26 will feature workshops as well as discussion. The post Scottish Book Trade Conference Preview: Waterstones’ Daunt, Nielsen’s Bohme appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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Rewriting the Canon: Bickmore basks in success of indie’s brand new approach

Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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McVeigh swaps role at PRH Ireland for HarperCollins

Penguin Random House Ireland’s publicity director Patricia McVeigh will join HarperCollins in Ireland in the same role. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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CWA creates festival liaison role

The Crime Writers' Association has created the role of festival liaison officer to strengthen the links between crime writers and literary festivals. Continue reading at The Bookseller

[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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HMH Trade in Realignment

An HMH spokesperson said the realignment included "a limited set of position eliminations, as well as the creation of new roles to meet our business goals." Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Otto Penzler, Pegasus Books Team to Launch Suspense Imprint

Penzler Publishing and Pegasus Books are partnering to launch Scarlet, a joint publishing venture that will publish works of psychological suspense aimed at female readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Books News: Penguin Random House Closes the Prestigious Imprint Spiegel & Grau

The division published best-selling books by Ta-Nehisi Coates, Trevor Noah and more. Its closing is the latest move by Penguin Random House to streamline operations. Continue reading at The New York Times

[ The New York Times | 2019-01-26 00:00:00 UTC ]
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