'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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What Role Does Philanthropy Play in Reporting News?

When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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Changing the journalistic climate: what role does philanthropy play in reporting news?

The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian

[ The Guardian | 2019-08-21 04:31:05 UTC ]
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Enzor leaves Quarto to lead new Quercus imprint

Publisher Kerry Enzor is leaving Quarto to lead a new Quercus imprint focused on international non-fiction originated entirely in-house. Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 12:13:03 UTC ]
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A comic book dealer thrives trading the rare and coveted

From his earliest days as a comics entrepreneur, which included a stint selling vintage editions from a sidewalk table in the Financial District, Vincent Zurzolo wanted the books treated with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-08-16 11:00:00 UTC ]
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NAPCO Media Acquired by Printing Industry Trade Association

The Specialty Graphic Imaging Association (SGIA), a printing industry trade group, announced this week that it has acquired NAPCO Media—the Philadelphia-based B2B publisher of Book Business, Printing Impressions and Publishing Executive, among a handful of other titles—for an undisclosed... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-08 18:53:40 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Trump threatens tariffs on books as China trade war ramps up

Donald Trump has threatened to impose a 10% tariff on an extra $300bn of Chinese goods, including books. Continue reading at The Bookseller

[ The Bookseller | 2019-08-02 07:48:35 UTC ]
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Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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HarperCollins' new digital imprint nets first adult title from Reekles

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[ The Bookseller | 2019-07-25 16:36:10 UTC ]
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Stead to lead new Bonnier imprint Manilla as Phillips promoted

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[ The Bookseller | 2019-07-25 10:05:18 UTC ]
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Trade figures weigh in on Booker Prize longlist as big names dominate

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[ The Bookseller | 2019-07-24 14:15:32 UTC ]
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RB Media Launches New Politics Imprint, Kalorama

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[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
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BA urges trade to reduce environmental impact in green manifesto

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[ The Bookseller | 2019-07-22 18:59:42 UTC ]
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Mostly Lit's Derek Owusu signs two-book deal with Stormzy imprint

Stormzy’s Penguin Random House imprint #Merky Books has signed a two-book deal with "Mostly Lit" podcaster Derek Owusu. Continue reading at The Bookseller

[ The Bookseller | 2019-07-18 08:34:48 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

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[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Square Enix Sets Up U.S. Manga and Book Imprints

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[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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HarperCollins to Launch HarperAlley, New Graphic Novel Imprint

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[ Publishers Weekly | 2019-07-11 04:00:00 UTC ]
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Pullman and Brandreth join Gardners Trade Show line-up

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[ The Bookseller | 2019-07-08 09:53:34 UTC ]
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Little, Brown launches new PCR imprint

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[ The Bookseller | 2019-07-03 11:49:42 UTC ]
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