'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''

She Had a Preemie — and Then She Started to Ask Important Questions

Sarah DiGregorio’s new book combines memoir and reporting to explore changing treatments for babies born early. Continue reading at The New York Times

[ The New York Times | 2020-01-28 10:00:06 UTC ]
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Francesca Main moves to Orion to set up new imprint

Francesca Main is moving to the Orion Publishing Group in the newly created role of publisher after eight years at Picador. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 08:46:48 UTC ]
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Fans are creating a Harry Potter role-playing game inside 'Minecraft'

There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget

[ Engadget | 2020-01-13 18:43:00 UTC ]
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“Connections are important, not going to lie.” Courtney Maum on how to get published.

Yesterday, Courtney Maum, whose Before and After the Book Deal hit shelves this week, popped over to Reddit to do an AMA about getting published. The whole Q&A session is worth a look for all aspiring and new writers (actually there is one very odd question towards the end that I think... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-08 18:20:45 UTC ]
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How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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In Year-End Note, HBG’s Pietsch Cites New Imprints, Revenue Growth

In a year end letter to Hachette Book Group staff, HBG CEO Michael Pietsch looked back on a year of growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-06 05:00:00 UTC ]
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Galway's Kennys Bookshop marks 80 years of trade

The independent family-run Kennys Bookshop & Art Gallery in Galway, Ireland, is celebrating 80 years in business this year after attributing its success to "innovation and experience". Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 04:40:44 UTC ]
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Best known for her role on ‘Downton Abbey,’ Catherine Steadman is making a splash as an author

Her new book, “Mr. Nobody,” is a delightfully twisty follow-up to her debut, “Something in the Water.” Continue reading at The Washington Post

[ The Washington Post | 2020-01-02 16:00:00 UTC ]
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Trade pays tribute to Sonny Mehta, 'one of the greats'

Publishers, agents and authors have paid tribute to Sonny Mehta, chairman of the Knopf Doubleday Publishing Group, who died on Tuesday (30th December) at the age of 77 from complications from pneumonia. Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 20:17:15 UTC ]
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Trigger launches new imprint as distribution moves to Orca

​Mental health and wellbeing publisher Trigger will launch its children’s imprint Ups!ideDown Books next month and has announced plans to move distribution to Orca.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 16:46:26 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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In Year-End Note, S&S’s Reidy Hails Merger, New Imprints, Bestsellers

In her annual year-end letter to Simon & Schuster staff, S&S CEO Carolyn Reidy cited the successful launch of new imprints and publishing initiatives and a long list of bestselling S&S titles, and projected a wave of new opportunities as part of ViacomCBS. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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Indie booksellers invited to complete 2019 Christmas trading survey

Indie bookshops in the UK and Ireland are being urged to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-18 19:51:28 UTC ]
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Trade dismay at The Book People administration amid hopes of buyer

News of The Book People going into administration has been met with dismay by publishers, who still hold out hope that a buyer for at least part of the business can be found. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 20:40:19 UTC ]
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Widyaratna and Caless raise £4k in hours for food banks in trade crowdfunder

Picador commissioning editor Kishani Widyaratna (pictured) and Influx Press co-founder Kit Caless have launched a fundraiser for people in the publishing industry to donate money to the Trussell Trust with nearly £4,000 raised within five hours. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 19:29:32 UTC ]
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Why It's Time to Quantify the Library's Role in the Reading Marketplace

Guy LeCharles Gonzalez argues that everyone would benefit from a collaborative, good-faith, and transparent effort to effectively measure the impact of libraries on book discovery, author brand development, and consumer sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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General Election 2019: trade figures react to Tory victory

Publishing insiders have called for the trade "to get on the front foot" and "tirelessly" lobby Boris Johnson's new government, in the wake of last night's historic election which saw the Conservatives win their biggest majority since 1987. Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 22:21:14 UTC ]
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