'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop


Stuart Weir joins Yale UP London in newly created role

Yale University Press London has appointed Stuart Weir in the newly created role of production director, overseeing editorial, production and design for all London-originated titles. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 02:25:36 UTC ]
More news stories like this | News stories tagged with: #production director


Blackburn to lead HCG's picture books and trade non-fiction publishing

Emma Blackburn is leaving Bloomsbury Children's Books after eight years to join Hachette Children’s Group in the role of picture book and non-fiction publisher.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 10:24:27 UTC ]
More news stories like this | News stories tagged with: #picture books #non-fiction publisher #picture book #bloomsbury


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #part manifesto #mary poppins


IPA calls on global government stimulus to help book trade

The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 11:28:36 UTC ]
More news stories like this | News stories tagged with: #ipa calls #coronavirus pandemic #book trade #publishers association


Trade shows try adapting to a world of virtual meetings

The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-04-21 18:29:44 UTC ]
More news stories like this | News stories tagged with: #trade shows #virtual meetings #javits center #comic con


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher


New Launches at Meredith and Penske; Trade Show M&A “Evaporates” | News & Notes

Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
More news stories like this | News stories tagged with: #trade shows #b2b publications #coronavirus impact #eventually return


‘Walden’ may be the most famous act of social distancing. It’s also a lesson on the importance of community.

Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post

[ The Washington Post | 2020-04-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #social distancing #famous book #memoir


Bookouture launches new non-fiction imprint, Thread

Bookouture has revealed the launch list for its new non-fiction imprint, Thread, publishing "leading experts and voices" across a range of topics including self-development, personal finance, parenting, nutrition and fitness, popular psychology and inspirational memoir.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-03 11:52:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction imprint #launch list #personal finance #inspirational memoir


Turner Unveils New Imprint, Keylight Books

In what it's calling a "prestige imprint," Turner Publishing has announced the launch of Keylight Books, which will release 12 titles annually and focus on publishing fiction that can be adapted into TV, film, and streaming content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #turner publishing #publishing fiction #streaming content


Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies


Events and Trade Show Organizers Call on Federal Government for Relief

Out of the carnage of the Great Recession a decade ago, face-to-face events emerged as an increasingly attractive revenue source for media companies, a lifeline connecting buyers to sellers that seemed largely immune to the migration from print to digital and in many cases poised to benefit... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-27 16:58:59 UTC ]
More news stories like this | News stories tagged with: #resume operations #$10 million #local governments


Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
More news stories like this | News stories tagged with: #supply chains #digital content


Coronavirus Live Updates: Book trade staffers tell of anxiety over coronavirus outbreak

Anxiety about health and finances, stress at juggling childcare and uncertainty for the future are frequent reactions among book trade staffers to working through the current coronavirus crisis, according to the nearly 150 respondents to The Bookseller's survey, launched yesterday Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 20:14:36 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #book trade


PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association


Anna Baty joins Hodder Non-Fiction with new roles for Perrin and Armstrong

Hodder Non-Fiction is making a series of changes to its editorial team: Anna Baty is joining from The Bodley Head as senior commissioning editor, while Zuleika’s Tom Perrin is taking on a consultant editor role and Huw Armstrong has been promoted.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 09:00:03 UTC ]
More news stories like this | News stories tagged with: #editorial team #bodley head #hodder


Trade trio launches £10,000 crowdfunder for booksellers hit by Covid-19 crisis

Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 07:43:54 UTC ]
More news stories like this | News stories tagged with: #booksellers hit #covid-19 crisis #hardship grants #coronavirus crisis


Clare Pooley | 'It is a book about the importance of community in a world where we are more connected than ever but more lonely than ever'

The sought-after first novel by former blogger Clare Pooley exposes the need for connection in the age of social media Continue reading at The Bookseller

[ The Bookseller | 2020-03-20 07:25:26 UTC ]
More news stories like this | News stories tagged with: #clare pooley #first novel


Trade rallies to launch emergency hardship funds for authors and booksellers

The trade has pulled together to launch a series of emergency measures to support authors and booksellers affected financially as a result of the coronavirus outbreak.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 17:45:38 UTC ]
More news stories like this | News stories tagged with: #support authors #coronavirus outbreak