'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Bestseller, Comedian Robinson Gets Imprint at Plume

Multihyphenate Phoebe Robinson is launching her own imprint, Tiny Reparations Books, with her publisher, Plume. The bestselling author, actress, and comedian will, PRH said, publish fiction and nonfiction titles "that highlight and amplify unique and diverse voices." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #publish fiction #nonfiction titles #diverse voices


Koomson 'finds her Verity' as Gbeleyi lands audio role after open casting call

Maria Gbeleyi has been chosen as the voice of Verity Gillmare in the audio version of Dorothy Koomson’s new novel, All My Lies are True (Headline). The announcement follows an open casting call, "Find My Verity", designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Authors call for Nicholson's reinstatement in honorary Booker Prize role

A number of high-profile writers, including Susan Hill, Francis Wheen, Trezza Azzopardi, Jane Harris, Allison Pearson, Justin Hill and Joolz Denby, have joined the signatories to an open letter to the Booker Prize Foundation calling on the body to apologise to former honorary vice-president... Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 05:29:21 UTC ]
More news stories like this | News stories tagged with: #authors call #jane harris #allison pearson


Dead Ink and Influx launch collaborative imprint

Independent publishers Dead Ink and Influx are launching an imprint, called New Ruins, focused on books that "defy the conventions" of literary and genre fiction.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 22:40:32 UTC ]
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Hodder Studio imprint launches with Moore as publisher

Hodder & Stoughton is launching Hodder Studio, a new imprint aiming to “reimagine storytelling” which already has a list of more than 25 titles. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 23:58:41 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder


The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
More news stories like this | News stories tagged with: #cancel culture #uk publishing #bookseller


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Booker Prize Foundation abolishes Baroness Nicholson's role

The Trustees of the Booker Prize Foundation have abolished the post of honorary vice president, previously held by Baroness Emma Nicholson. The decision followed controversy on social media surrounding Nicholson's views on same-sex marriage and her attitude to trans people. A statement this... Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 23:17:06 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Trade challenged to reach out beyond white, middle-class 'Susans'

Long-held assumptions held by the trade about writers of colour must be challenged and a concerted effort made to reach new and diverse audiences, the industry heard tuning into a webinar launching the Rethinking ‘Diversity’ in Publishing report.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 18:37:47 UTC ]
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Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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Mike Martoccia Named to Digital Sales/Marketing Role with APG

Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-19 18:48:41 UTC ]
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Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse

An extension through October of a ban on large public-facing events in Germany does not apply to Frankfurter Buchmesse, per trade association AUMA. The post Trade Show Association: Berlin’s Event Ban Does Not Apply to Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-18 13:13:45 UTC ]
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Economist Amartya Sen Wins 2020 German Trade Peace Prize

For seeing society's wealth as reflecting 'the opportunities for development available to all individuals,' the German book trade's Peace Prize goes to Amartya Sen. The post Economist Amartya Sen Wins 2020 German Trade Peace Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-17 13:51:51 UTC ]
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Adeola and Wilson-Max call for trade transparency on race

Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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Bookshops report encouraging first day's trading

Bookshops in England reported a brisk trade yesterday (Monday 15th June), with warm wishes from returning customers, as many reopened for the first time since the nationwide lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 09:17:10 UTC ]
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Midas founders Williams and Mulliken to retire from roles

Midas PR founders Steven Williams and Tony Mulliken are retiring from their executive roles at the end of the year, 30 years after setting up the agency, with Jason Bartholomew becoming sole chief executive officer. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 23:04:32 UTC ]
More news stories like this | News stories tagged with: #executive roles #jason bartholomew