'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Scholastic revenues plunge 32% but trade sales up in second quarter

Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 18:36:39 UTC ]
More news stories like this | News stories tagged with: #trade sales #scholastic


Jay-Z Brings Roc 101 Imprint to Random House

Jay-Z's entertainment company, Roc Nation, has created an imprint at Random House called Roc Lit 101. The new imprint will be overseen by Chris Jackson, publisher and editor-in-chief of One World, and Roc Nation's executive v-p Jana Fleishman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment company #chris jackson #executive v- #random house


Adult Trade Sales Had Solid October

Sales in October in the adult trade book segment rose 10.2% over 2019 at publishers that report results to AAP. Sales in the two digital formats had double digit increases in the month and, for the first 10 months of 2020, e-book sales rose 11.5% over 2019, while downloadable audio sales... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #report results #digital formats #e-book sales #trade book


The Skillset Podcast #10: Jason Broughton on the Importance of Engaging the Unengaged

There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #state librarian #federal government


Trade bodies look to proposals for new pro-competition regime to check Amazon

Publishing trade bodies have welcomed advice from the Competition & Markets Authority (CMA) that a new pro-competition regulatory regime "fit for the digital age" be rolled out to hold the most powerful tech firms to account through a new enforceable code of conduct.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-08 23:35:11 UTC ]
More news stories like this | News stories tagged with: #trade bodies #digital age


Richard Charkin: ‘Chasm’ Between Academic and Trade Publishing

'The last 20 years have seen an ever-growing chasm between academic and trade publishing on the technology front,' writes Charkin. The post Richard Charkin: ‘Chasm’ Between Academic and Trade Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-07 14:48:23 UTC ]
More news stories like this | News stories tagged with: #richard charkin #trade publishing


Wellcome and Profile to publish Mosse's 'timely' exploration of carer role

Wellcome Collection and Profile Books will publish An Extra Pair of Hands by Kate Mosse, her own "deeply personal" story of finding herself, in middle age, caring for her relatives.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-02 21:14:32 UTC ]
More news stories like this | News stories tagged with: #wellcome collection #profile books #kate mosse #deeply personal #middle age


Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
More news stories like this | News stories tagged with: #hard task #staying safe #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access #short stories


ReedPop Cancels BookExpo, ‘Retiring’ the Trade Show and BookCon

After the physical events were canceled earlier this year because of the pandemic, BookExpo and its public-facing BookCon are being closed. The post ReedPop Cancels BookExpo, ‘Retiring’ the Trade Show and BookCon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-01 19:00:11 UTC ]
More news stories like this | News stories tagged with: #bookcon appeared #trade show #physical events #bookexpo


Welbeck unveils children's fiction imprint

Welbeck Publishing Group is launching a new children's fiction imprint, Welbeck Flame, with Felicity Alexander joining as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 21:16:04 UTC ]
More news stories like this | News stories tagged with: #fiction imprint #welbeck flame


Ebury launches new business imprint, Ebury Edge

Ebury is launching a new imprint called Ebury Edge, dedicated to business and performance publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 02:14:00 UTC ]
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Little, Brown's Sphere and Piatkus imprints launch Fresh Ink Award

Little, Brown's Sphere and Piatkus imprints are teaming up with digital marketing consultancy The Tandem Collective to launch a new writing prize that champions underrepresented voices in the romance genres. Continue reading at The Bookseller

[ The Bookseller | 2020-11-26 22:16:31 UTC ]
More news stories like this | News stories tagged with: #tandem collective #writing prize


Subscription models 'still better suited to academic than trade'

Subscription models are still better suited to academic books than trade titles, but there is still much more publishers can do with their IP, Perlego's Matthew Jones has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 13:10:54 UTC ]
More news stories like this | News stories tagged with: #academic books #trade titles #subscription models


The Skillset Podcast #7: Clayton Copeland on the Importance of Accessibility

In this episode Clayton Copeland, a professor at the iSchool at the University of South Carolina and the director of the Laboratory for Leadership in Equity and Diversity, talks about how the very idea of disability is a social construct, and how the pandemic has shown in the most authentic way... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #south carolina


Bertelsmann acquiring S&S would be 'profound antitrust issue' for the trade, News Corp c.e.o. claims

News Corp c.e.o. Robert Thomson has said that it would be a "serious antitrust issue" for the industry if Bertelsmann were to acquire Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 09:05:23 UTC ]
More news stories like this | News stories tagged with: #robert thomson #antitrust issue #news corp


Grand Central Publishing Creates Nonfiction Imprint

Hachette Book Group’s Grand Central Publishing division has formed GCP Balance and hired Callisto Media’s Nana K. Twumasi to head it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division


Atria Forms Black Privilege Publishing Imprint

Atria Books has created the Black Privilege Publishing imprint and named multimedia personality and author Charlamagne tha God to head the unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #atria books #publishing imprint


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Shelley warns of 'tougher' 2021 in store for the trade

Hachette UK c.e.o. David Shelley has warned 2021 could be a "tougher" year for the industry than 2020, in an interview with The Bookseller's editor Philip Jones at FutureBook 2020.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 14:38:48 UTC ]
More news stories like this | News stories tagged with: #hachette uk #david shelley #hachette


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books