'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


The 14 most important books for designers to read right now

Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company

[ Fast Company | 2021-01-22 06:00:37 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #racial injustice #climate change #thought leaders #recommend books #du bois #history book


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | News stories tagged with: #brand safety #general public #news publisher


Perry appointed Book Trade Charity chief exec

Vic Perry, formerly of Jaguar Land Rover, has been appointed as the c.e.o. of the Book Trade Charity (BTBS), taking over from David Hicks when he retires on 31st March after 27 years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:49:20 UTC ]
More news stories like this | News stories tagged with: #31st march #book trade


Rowman & Littlefield reshuffles roles for international growth

Rowman & Littlefield has reshuffled responsibilities within its sales and marketing team, as it continues to grow internationally.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 12:11:29 UTC ]
More news stories like this | News stories tagged with: #international growth #rowman littlefield #marketing team


Let Us Be Negative Role Models for Each Other

For me, reading Torrey Peters’ debut novel Detransition, Baby is akin to listening to your favorite hometown band headlining their first stadium concert. You end up marveling over how experiences you thought you knew well are rendered in utterly unexpected ways, and realize how patterns from... Continue reading at Electric Literature

[ Electric Literature | 2021-01-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #debut novel


Random House Group Promotes Top Execs to New Roles

Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #chris jackson #penguin random house


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions


HarperCollins appoints Choonara in diversity and inclusion role

HarperCollins UK has appointed Maheen Choonara to the newly created role of diversity, inclusion and belonging manager. Continue reading at The Bookseller

[ The Bookseller | 2021-01-10 13:02:45 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #harpercollins


Paraclete Announces New Fiction Imprint

The trade fiction imprint Raven will release its first list in spring 2022 and will focus on sci-fi, fantasy, and horror. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint


PW Launches New U.S. Book Trade Fair for May

Publishers Weekly will launch a new American publishing trade fair. The U.S. Book Show will run virtually May 26-28 and will offer events and programming for the domestic and international publishing industry, including booksellers, librarians, publishers, and self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pw launches #book show #self-published authors #international publishing #american publishing #publishers weekly #book trade


TKO Studios Expands to the Book Trade, Movies

TKO Studios, an independent comics publisher based in Los Angeles designed around an unusual business model offering graphic novels and serial comics, is expanding its program into the book trade and TV and film development. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade


Relief at EU trade agreement but concerns over the 'maze' ahead

Some book trade leaders have expressed relief that the "nightmare" scenario of a no-deal scenario for post-Brexit trade has been averted—but a new burden of bureaucracy is descending on the industry, while many questions for the future remain unanswered. Continue reading at The Bookseller

[ The Bookseller | 2021-01-03 19:23:07 UTC ]
More news stories like this | News stories tagged with: #book trade


Publishers Association welcomes post-Brexit trade agreement

The announcement today (24th December) that a deal for post-Brexit trade has been struck between the UK and the European Union has been welcomed by the PA. Continue reading at The Bookseller

[ The Bookseller | 2020-12-24 16:58:27 UTC ]
More news stories like this | News stories tagged with: #european union


To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #ve loved #book series #children's book


Moomin marvellous: Brand raises £1m for Oxfam with Sort Of Books and Waterstones

A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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Post Hill Press Creates Jewish Imprint

Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
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Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
More news stories like this | News stories tagged with: #biggest players #cindy spiegel #julie grau #publishing imprint


Indie booksellers invited to complete 2020 Christmas trading survey

Indie bookshops in the UK and Ireland are invited to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 20:16:26 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #completethe bookseller


Scholastic revenues plunge 32% but trade sales up in second quarter

Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 18:36:39 UTC ]
More news stories like this | News stories tagged with: #trade sales #scholastic