'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


How HarperCollins Will Integrate HMH Trade

As part of the integration of the former HMH trade divisions, the new organization will place the bulk of the adult properties in the William Morrow group under Liate Stehlik, while the two children’s imprints, as well as HarperCollins Productions, will become part of HarperCollins Children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #liate stehlik #harpercollins


Cugnoni leaves Vintage after publisher role made redundant

Vintage publisher Rachel Cugnoni is leaving the company with immediate effect after her role was made redundant. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 21:28:52 UTC ]
More news stories like this | News stories tagged with: #made redundant


Trade invited to form group and change industry 'for the better'

An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better".   Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 01:23:23 UTC ]
More news stories like this | News stories tagged with: #trade invited #open invitation #publishing industry


HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins ireland #harpercollins


TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with: #nielsen


New PLA Survey Illustrates Critical Digital Role Played by Public Libraries

The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #libraries


Frankfurter Buchmesse Outlines Trade Programming for October’s Events

The 73rd edition of Frankfurt Book Fair will include viewing on the Agora of streamed events from Frankfurt Studio. The post Frankfurter Buchmesse Outlines Trade Programming for October’s Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-01 10:09:15 UTC ]
More news stories like this | News stories tagged with: #events appeared #frankfurter buchmesse #frankfurt book fair


Auma Obama To Give the German Book Trade Peace Prize Lecture

The sociologist and activist Auma Obama gives the October address as Tsitsi Dangarembga wins the German Book Trade Peace Prize. The post Auma Obama To Give the German Book Trade Peace Prize Lecture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-30 13:05:41 UTC ]
More news stories like this | News stories tagged with: #german book


Newly Published, From the World Trade Center to a Cheeto-Loving Crow

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2021-08-25 15:26:08 UTC ]
More news stories like this | News stories tagged with: #newly published


Marysue Rucci to Head Eponymous Imprint at Scribner

Marysue Rucci, v-p and editor-in-chief at Simon & Schuster, will join Scribner as v-p, publisher, and editor-in-chief of the newly formed Marysue Rucci Books imprint on September 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marysue rucci #simon schuster #books imprint


Sherer given 'industry first' sustainability role at Springer Nature

Thea Sherer has been appointed director of sustainability at Springer Nature, a newly created role heading up a team dedicated to achieving the company's climate change goals, in a move billed as an industry first for an academic press. Continue reading at The Bookseller

[ The Bookseller | 2021-08-05 10:40:46 UTC ]
More news stories like this | News stories tagged with: #springer nature #appointed director #team dedicated


Kensington Cozies Imprint Coming in December

Kensington Publishing will launch a new cozy mystery imprint, Kensington Cozies, later this year. Going forward, all cozies published by Kensington will be folded into the new imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kensington publishing


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier


Viking promotes editors Brown and Moynes as imprint grows

Penguin General imprint Viking has promoted editor Connor Brown and Vikki Moynes as it continues to grow its non-fiction and fiction publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 10:11:50 UTC ]
More news stories like this | News stories tagged with: #fiction publishing


Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with: #independent publisher


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
More news stories like this |


Trade should not assume pandemic success will continue, LBF hears

Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 14:45:12 UTC ]
More news stories like this | News stories tagged with: #london book fair #book industry


YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
More news stories like this | News stories tagged with: #amanda harris


Bonsignore takes CUP and Cambridge Assessment equality role ahead of merger

Serita Bonsignore has been appointed to a newly created director role working across Cambridge University Press (CUP) and Cambridge Assessment.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-29 07:34:44 UTC ]
More news stories like this | News stories tagged with: #cambridge assessment #cambridge university press