'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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New Graphic Novel, Comics Initiatives at Charlamagne Tha God's S&S Imprint

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[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
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[ Literrary Hub | 2022-04-13 08:52:06 UTC ]
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[ Publishing Perspectives | 2022-03-30 18:35:17 UTC ]
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Ted Cruz Had Some Important Questions About Racist Babies for Ketanji Brown Jackson

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[ Slate | 2022-03-23 00:51:46 UTC ]
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Grady Named to Expanded Role at Chronicle

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[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Disney Publishing Teams with ESPN for New Publishing Imprint

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[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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[ Publishers Weekly | 2022-02-24 05:00:00 UTC ]
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[ Publishing Perspectives | 2022-02-23 01:48:53 UTC ]
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