'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Schiffer Launches Craft-Focused Imprint

The Schiffer Craft imprint will launch in fall 2023, publishing approximately 25 crafting titles per season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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New Roles for Cully, Dinas At Kensington

Kensington publisher Lynn Cully will transition into a the newly-created role of v-p and director of business, with Jacqueline Dinas taking over as publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
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Trinity University Press Launches Two New Imprints

Trinity University Press has launched two new imprints: Tinta Books, which will focus on the culture, history and current affairs of Mexico and Mexican American life, and Terra Firma, about nature and the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Sasha Marianna Salzmann To Speak at the German Trade Peace Prize Ceremony

The two-time German Book Prize nominee Sasha Salzmann will speak when Serhiy Zhadan is given the German Trade's Peace Prize. The post Sasha Marianna Salzmann To Speak at the German Trade Peace Prize Ceremony appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-03 03:10:43 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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German Book Trade’s Peace Prize: Ukraine’s Serhiy Zhadan

The Peace Prize board praises Serhiy Zhadan for his illumination of wartime conflict and his humanitarian efforts in Ukraine. The post German Book Trade’s Peace Prize: Ukraine’s Serhiy Zhadan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-27 12:15:50 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Frederick Douglass Books, a new imprint, will publish nonfiction by writers of color.

Forefront Books and the Frederick Douglass Family Initiatives are teaming up to form Frederick Douglass Books, a publishing imprint meant to “establish a pathway for Black and Brown authors” into the publishing industry, the two organizations announced in a press release last week. The imprint... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-16 13:04:40 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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Update: The German Book Trade’s Efforts for Ukraine

Efforts to assist Ukrainian refugee kids with books are paying off in Germany and Poland as colleagues support Ukraine's book industry. The post Update: The German Book Trade’s Efforts for Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-15 13:33:22 UTC ]
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Meet Linda Sunshine, Groundbreaking Book Trade Comics Editor

Linda Sunshine established comics reprint imprints at both Harmony Books and Fireside in the 1970s that produced some of the earliest hardcover and trade paperback comics collections in the book trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Zando, Crooked Media Launch New Imprint

Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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That’s yacht fair: Oz lambasts Nine over lavish shindig but fails to mention News Corp role | The Weekly Beast

‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian

[ The Guardian | 2022-06-03 02:00:54 UTC ]
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Post Hill Press Starts New Imprint, Twin Flame

The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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Trade Publishing Sales Rose 2.6% in Q1

Sales of adult trade books fell slightly in the first quarter of 2022 from the comparable period in 2021, but children's sales increased 10.2% at publishers that report to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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U.S. Book Show 2022: The Italian Trade Agency

ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Trade Publishing Sales Rose in February

Sales of children’s/YA books rose 24.2% in February over a year ago, while adult trade book sales increased 7%, according AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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