'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #advent international #nielsen


Bloomsbury seizes first trade book by Skach in 24-hour pre-empt

Bloomsbury has pre-empted How To Be a Citizen, "a profound and simple" insight into the effect of rules on human behaviour and society by Professor Cindy Skach. Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 18:26:05 UTC ]
More news stories like this | News stories tagged with: #24-hour pre-empt #bloomsbury #trade book


Bonnier's Agius to lead Welbeck's ANZ outpost as Rogers takes over role

Bernadette Agius will move from Bonnier Books UK to become m.d. of Welbeck Publishing Group’s Australia and New Zealand subsidiary while Juliet Rogers will replace her at Echo Publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 18:59:33 UTC ]
More news stories like this | News stories tagged with: #bonnier


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Old trade, new futures

The New Futures Initiative - launched at the end of September and announced in The Bookseller - is a scheme to reach out to individuals from underrepresented groups and encourage them - through mentoring and tangible support - to open a bricks and mortar bookshop. Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 16:15:45 UTC ]
More news stories like this | News stories tagged with: #underrepresented groups #mortar bookshop #bookseller


Melinda French Gates Launches Imprint with Flatiron

Melinda French Gates will launch Moment of Lift Books, a new nonfiction imprint, at Flatiron Books. The imprint's first three titles are due in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction imprint #flatiron books


Before You Go to Frankfurt: Trade Publishing in Focus

Coming up to speed: The Frankfurt Conference track on Tuesday brings world trade publishing points into sharp focus ahead of Buchmesse 2021. The post Before You Go to Frankfurt: Trade Publishing in Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-06 13:13:45 UTC ]
More news stories like this | News stories tagged with: #trade publishing


Hardie Grant reveals further acquisitions at new children's imprint Bright Light

Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 10:02:02 UTC ]
More news stories like this | News stories tagged with: #independent publishing


After 125 Years, Hearst Brand House Beautiful Launches Its First Podcast

When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek

[ AdWeek | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content


Want to watch Olivia Colman perform a brand new lecture by Elena Ferrante?

Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #starting today #ann goldstein #literature festival


Rock Stars and Author Trading Cards: Tales from a Decade of Bookstore Events

For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
More news stories like this | News stories tagged with: #rock stars #independent bookstore #bookstore


The Bookseller's Disability Issue: 'trade can bring real change'

The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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Gillian Flynn to launch imprint with Zando

Gillian Flynn, the author of acclaimed psychological thriller Gone Girl (Weidenfeld & Nicolson), is to launch her own imprint with new US indie press Zando. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 05:52:46 UTC ]
More news stories like this | News stories tagged with: #gillian flynn


New Religion Kids Imprints on the Block

A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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String of promotions at Borough Press as imprint expands

HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller

[ The Bookseller | 2021-09-15 07:36:01 UTC ]
More news stories like this | News stories tagged with: #borough press #editorial team


What is the role of art in times of turmoil? ‘A Play for the End of the World’ offers no easy answers.

A novel by Jai Chakrabarti follows two productions of a play staged decades apart as acts of resistance. Continue reading at The Washington Post

[ The Washington Post | 2021-09-14 13:00:00 UTC ]
More news stories like this | News stories tagged with: #jai chakrabarti


How HarperCollins Will Integrate HMH Trade

As part of the integration of the former HMH trade divisions, the new organization will place the bulk of the adult properties in the William Morrow group under Liate Stehlik, while the two children’s imprints, as well as HarperCollins Productions, will become part of HarperCollins Children’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #liate stehlik #harpercollins


Cugnoni leaves Vintage after publisher role made redundant

Vintage publisher Rachel Cugnoni is leaving the company with immediate effect after her role was made redundant. Continue reading at The Bookseller

[ The Bookseller | 2021-09-13 21:28:52 UTC ]
More news stories like this | News stories tagged with: #made redundant


Trade invited to form group and change industry 'for the better'

An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better".   Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 01:23:23 UTC ]
More news stories like this | News stories tagged with: #trade invited #open invitation #publishing industry