'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek

[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access celebrates 10-year anniversary with new website and brand

Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact.   Continue reading at The Bookseller

[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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W H Smith sales hit 85% of 2019 levels after good Christmas trading

W H Smith has reported a "good performance" for the 20-week period to 15th January 2022, with total group revenue at 85% of 2019 levels.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 20:43:57 UTC ]
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John Murray's new crime imprint Baskerville launches with Herron and Boyle

John Murray’s new literary crime and thriller imprint is launching with a line-up of authors including Mick Herron, Frankie Boyle and Kaoru Takamura, among others.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 00:15:20 UTC ]
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Bookshops report brisk festive trading in annual survey, with almost 60% well up

The Bookseller’s annual Christmas trading survey, backed up by new data from the Booksellers Association, suggests that the majority of indie booksellers had an excellent festive sales period. Continue reading at The Bookseller

[ The Bookseller | 2022-01-16 11:21:18 UTC ]
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New Morrow Lifestyle Imprint Named Harvest

The new lifestyle imprint formed by HarperCollins following its acquisition of the trade division of Houghton Mifflin Harcourt will be called Harvest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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PA says industry could benefit 'significantly' from UK trade deal with India

The Publishers Association says the industry could benefit "significantly" from a new UK trade deal with India. Continue reading at The Bookseller

[ The Bookseller | 2022-01-13 14:31:32 UTC ]
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The Peace Prize of the German Book Trade Opens for 2022 Nominations

The Peace Prize of the German Book Trade, which honors contributions to 'peace, humanity, and understanding,' has opened for 2022 nominations. The post The Peace Prize of the German Book Trade Opens for 2022 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-13 14:14:57 UTC ]
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French book trade reports 20% sales surge in 2021

The coronavirus pandemic may continue to cloud people’s lives, but it has generated a silver lining for the French book business.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 14:15:46 UTC ]
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Fry and Bickmore take on new roles at Canongate

Commercial director Jenny Fry and publishing director Francis Bickmore have moved into newly created positions at Canongate. Continue reading at The Bookseller

[ The Bookseller | 2022-01-07 23:22:17 UTC ]
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Cornerstone Press bags Bank of England's first trade book

The Bank of England's first trade book has been secured by newly launched Cornerstone Press in an exclusive submission. Continue reading at The Bookseller

[ The Bookseller | 2022-01-05 11:38:29 UTC ]
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Trade donates over one million books via Book Aid International

UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 21:12:55 UTC ]
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Survey says: the Booker is the most important literary prize in the world.

An interesting dispatch from prize world: as The Bookseller reported, a new international survey conducted by Nielsen Book shows publishers, writers, booksellers and media consider the Booker Prize the “most important” literary prize. The Booker’s status isn’t completely out of left field, but... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-23 20:28:47 UTC ]
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The Bookseller launches annual Christmas trading survey for indies

The Bookseller is inviting independent bookshops across the UK and Ireland to complete its annual Christmas trading survey. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 17:57:32 UTC ]
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Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’

The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
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Andrews appointed to new role of academy manager for Rathbones Folio Prize

Tanya Andrews has been appointed to the newly created role of Folio Academy manager for the Rathbones Folio Prize. Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 20:09:41 UTC ]
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Ladybird's Cullen appointed Quarto group publisher for children's trade

Shannon Cullen is leaving Ladybird to join Quarto as group publisher for children's trade. Continue reading at The Bookseller

[ The Bookseller | 2021-12-14 03:27:34 UTC ]
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1968 signs first English translation of Becker-Ho's 'immensely important' work

Radical left publishing house 1968 Press has signed the first English translation of Alice Becker-Ho’s “immensely important” The First Ghetto. Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 18:56:30 UTC ]
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