'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Review: Rachel Cusk trades in a blank-slate narrator for a tall drink of vinegar

"Second Place," Rachel Cusk's first novel after the radical, brilliant "Outline" trilogy, follows a forceful woman who's had enough of difficult men. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-28 14:00:33 UTC ]
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HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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HarperChristian Resources Publisher Details New Imprint's Goals

With HarperCollins Christian Publishing's announcement Tuesday of the creation of HarperChristian Resources, 'PW' asked John Raymond, v-p and publisher of the new imprint, to elaborate on its timing, goals, and potential impact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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On the world stage, Nancy Reagan found the role of a lifetime

The first lady saw herself as a key supporting player for her husband, writes Karen Tumulty. Continue reading at The Washington Post

[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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With Two New Imprints, Quarto Is Ready for Summer Reading

The revival of Ivy Kids and the launch of Happy Yak see Quarto embracing sustainability and joyful reading. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek

[ AdWeek | 2021-04-16 23:45:54 UTC ]
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How one indie publisher is reducing their carbon imprint.

Sales and marketing director Julie Atkins of outdoor sports publisher Vertebrate talks to The Bookseller about their first carbon negative book.   Continue reading at The Bookseller

[ The Bookseller | 2021-04-15 22:42:47 UTC ]
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Blue Guides launches literary imprint

Travel publisher Blue Guides is launching a new imprint called Blue Danube, releasing central European literature in translation. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 16:21:16 UTC ]
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German booksellers concerned by UK import delays

Three months after the post-Brexit transition period ended on 31st December, wholesalers and booksellers in Germany, one of the largest book export markets on the continent, have joined British publishers in concerns about delays and rising costs hitting the trade since the UK became a... Continue reading at The Bookseller

[ The Bookseller | 2021-03-31 15:59:15 UTC ]
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News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division

HarperCollins parent News Corp's intended acquisition of HMH Books & Media raises, for some, new concern about consolidation. The post News Corp’s Plan To Acquire Houghton Mifflin’s Trade Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-31 15:40:39 UTC ]
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Trade Publishing Segments Have Fast Start to 2021

A 29.2% sales increase in adult trade titles and a 11.8% gain in sales in the children’s/young adult segment led to a 10.3% increase in January industry sales over January 2020 for the 1,359 publishers who report results to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-31 00:00:00 UTC ]
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HarperCollins to Buy Houghton Mifflin’s Trade Publishing Unit

The $349 million deal will help the publisher expand its back catalog at a moment of growing consolidation in the book business. Continue reading at The New York Times

[ The New York Times | 2021-03-29 19:44:12 UTC ]
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HarperCollins will acquire the trade division of Houghton Mifflin Harcourt for $349 million.

Only three months after the high-profile merger of Penguin Random House and Simon & Schuster, The New York Times reported earlier this morning that HarperCollins, one of publishing’s “Big Five,” will acquire Houghton Mifflin Harcourt Books and Media—Houghton Mifflin Harcourt’s trade... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-29 14:25:08 UTC ]
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HarperCollins to Acquire HMH Trade

The second largest trade publisher in the U.S. will buy Houghton Mifflin Harcourt Books & Media, generally considered the sixth largest, for $349 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-29 04:00:00 UTC ]
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Imprints and More to the Fore

Publishers are creating new vehicles and refreshing older ones to find new readers. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The Quarto Group Relaunches Cool Springs Press as a Leading Lifestyle Gardening Imprint

This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Springboard: trade bodies, agencies and publishers line up virtual events to plug book fair gap

With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller

[ The Bookseller | 2021-03-06 02:57:17 UTC ]
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Sourcebooks Launches Women Voices Imprint with E.L. James as First Author

Sourcebooks has launched a new imprint company founder Dominique Raccah said will “expand what publishing can be for women authors.” E.L. James' backlist titles will become part of the imprint April 1. Pam Jaffee has joined Sourcebooks to help direct the imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Kirsty Capes | 'It’s important to have stories about the care experience that are positive'

Half way through my interview with Kirsty Capes, she mentions the fact that most people can’t name books about children in care. I rack my brains before feebly coming out with: “Tracy Beaker ?”, which makes Capes, whose new adult novel Careless is about a teenage girl in foster care, laugh.... Continue reading at The Bookseller

[ The Bookseller | 2021-02-26 07:46:19 UTC ]
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AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020

US books sales in 2020 were mixed, with AAP reporting trade book revenues up but declines in K-12 and higher education materials. The post AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-25 16:02:04 UTC ]
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