'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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The Importance of Book-Centered Spaces as Third Places

Libraries and bookstores aren't just places to find books, but "third places" where you can find community, great conversation, and fun. Continue reading at Book Riot

[ Book Riot | 2023-08-11 10:30:00 UTC ]
More news stories like this | News stories tagged with: #find books #libraries


Otto Penzler Announces New True Crime Imprint Crime Ink

The latest imprint under Penzler Publishers aims to publish four to six true crime books books in its first year beginning in winter 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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HarperEnfoque is HarperCollins’ New Spanish-Language Imprint

HarperCollins Focus' Cris Garrido is opening HarperEnfoque, a Spanish-language imprint based in the United States. The post HarperEnfoque is HarperCollins’ New Spanish-Language Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 13:59:05 UTC ]
More news stories like this | News stories tagged with: #harpercollins focus #spanish-language imprint #harpercollins


The Beauty and Importance of Our Names: A Conversation with Yejide Kilanko, by Darlington Chibueze Anuonye

The Beauty and Importance of Our Names: A Conversation with Yejide Kilanko, by Darlington Chibueze Anuonye Interviews [email protected] Mon, 07/24/2023 - 09:09 Photo by Oluwafikunmi KilankoAmong the shortlisted short stories for this year’s edition... Continue reading at World Literature Today

[ World Literature Today | 2023-07-24 14:09:47 UTC ]
More news stories like this | News stories tagged with: #similar worries #unrealistic expectations #picture book #boy living #short stories


HarperCollins Focus Launches Spanish-Language Imprint

HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Harlequin Introduces New Romance Imprint, Afterglow Books

The imprint aims to build upon the popularity of TikTok's #spicytok content, putting out two titles a month starting this coming January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-11 04:00:00 UTC ]
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Turner Publishing Buys Three Imprints from Mango Publishing

In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Penguin Random House Launches Pop-Comics Imprint

Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publish manga #light novels #random house


The German Book Trade’s Peace Prize: Salman Rushdie

Salman Rushdie is to be honored in Frankfurt with the German book trade's Peace Prize on October 22, for 'His Indomitable Spirit.' The post The German Book Trade’s Peace Prize: Salman Rushdie appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-20 02:42:16 UTC ]
More news stories like this | News stories tagged with: #peace prize #salman rushdie #german book


Focus on the Family Launches Fiction Imprint

The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek

[ AdWeek | 2023-06-01 12:00:00 UTC ]
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Ten Speed Launches New Ten Speed Graphic Imprint

The first planned release under the Ten Speed Graphic colophon is an adaptation of Kiersten White’s bestselling horror-thriller novel 'Hide,' out September 12, with five more titles due this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
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Drawing Is Power! Chuck D Launches Book and Imprint at U.S. Book Show

Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Marine biologist highlights the importance of seaweed in new children's book

Professional seaweed harvester and marine biologist Amanda Swinimer has published a children’s book highlighting how important seaweed is for nutrition and for protecting the planet against climate change.  Continue reading at CBC

[ CBC | 2023-05-05 04:24:48 UTC ]
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B.J. Best, Andrew Ervin, and Brittney Morris on Video Games, Storytelling, and the Importance of Play

Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
More news stories like this | News stories tagged with: #brittney morris #video games #book festival