'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

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Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Six roles at risk as Reach publishing team takes over Mirror Books

All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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HMH Trade Group for Sale; Archer Departs

In an attempt to become a "pure-play learning technology company," HMH is looking to sell its trade group, Houghton Mifflin Harcourt Books & Media. Group president Ellen Archer has left the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-04 05:00:00 UTC ]
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McQuaid leaves PRH for indie Rough Trade Books

Kate McQuaid, currently publicity director at William Heinemann, Windmill and #Merky Books (Penguin Random House UK), is joining independent Rough Trade Books as its first publicist. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 23:47:34 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Trade Publishing Sales Were Solid Through September

Sales of adult trade books rose 8.9% through the first nine months of 2020 over the comparable period in 2019, and sales in the children/young adult segment increased 7.7% for publishers that report sales to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Lessons from Black publishing pioneers must catalyse lasting change in the trade

In the midst of Black History Month, the legacy of a number of Black publishers are remembered—and those they paved the way for call for further progress. Continue reading at The Bookseller

[ The Bookseller | 2020-10-30 00:33:57 UTC ]
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Trade in transition waits on White House

At the end of a tumultuous year for the American book trade, with shake-ups at a number of big houses and organisations, comes a pivotal race to the White House. Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 19:53:36 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Hachette Launches BIPOC Imprint: Legacy Lit

Hachette Book Group has launched Legacy Lit, a new imprint that will focus on books by BIPOC writers. The imprint will be led by Krishan Trotman, and will focus primarily on nonfiction titles, publishing 12-15 books a year starting in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Concern over jobs at CUP as press consults on roles

Cambridge University Press has confirmed it is consulting on shedding jobs in two areas of the organisation, in a development that is separate to its recently revealed merger with exams body Cambridge Assessment. Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 12:22:34 UTC ]
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Rashmi Sirdeshpande | 'Factual books have such an important place'

"In a world where fake news can travel scarily fast, factual books have such an important place.” Rashmi Sirdeshpande’s second children’s non-fiction book How to Change the World, illustrated by Annabel Tempest, will be published by Puffin in January. Speaking over the phone from her... Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 14:20:32 UTC ]
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Macmillan Closing Imprint

The Macmillan Children’s Publishing Group is closing Imprint, a move that will eliminate six editorial positions and three in marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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Macmillan Children's Publishing Group Closing Imprint

The Macmillan Children’s Publishing Group is closing Imprint, a move that will eliminate six editorial positions and three in marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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Children’s trade optimistic sector can weather the pandemic after sales boost

A survey conducted by The Bookseller found most staffers in the children’s publishing sector were optimistic concerning its odds of surviving, and thriving, in a post-Covid market. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 18:23:09 UTC ]
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Ninety budding authors to receive trade tutelage through HC’s Author Academy

HarperCollins affiliate publisher Rose Sandy reveals the details of its new Author Academy, which will give 90 emerging talents guidance as to how the book industry functions. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 22:41:09 UTC ]
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