'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

To mark the 24th anniversary of the Fox News Channel’s debut, HarperCollins and Fox News Media have announced the creation of a new imprint that will publish a stream of books I’m sure you’ll read by Fox News personalities. If the pairing seems unexpected, it’s anything but. Rupert Murdoch, who... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-07 16:16:12 UTC ]
More news stories like this | News stories tagged with: #fox news #ll read #rupert murdoch #literary hub #harpercollins


PSU Press Launches Graphic Mundi Imprint

Penn State University Press will launch Graphic Mundi, a new nonfiction graphic imprint, in spring 2021. The new imprint will build on the press’s Graphic Medicine series and expand beyond healthcare into social justice, the environment, and human rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Thomas Nelson, Lysa TerKeurst Launch New Book Brand

Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Layfield makes first acquisition in Manchester-based role

Emma Layfield, Hachette Children's Group picture book development director (North), has acquired three picture books from spoken-word poet Tony Walsh as her first acquisition in her new role in Hachette's Manchester office.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 02:22:05 UTC ]
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Beijing International Book Fair Announces Rights Trading Success

Organizers of the 27th Beijing International Book Fair announce 1,400 exhibitors registered for their 'Smart Rights Link' online platform. The post Beijing International Book Fair Announces Rights Trading Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-30 20:14:52 UTC ]
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Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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Virago to publish artist Riva Lehrer's 'important' memoir

Virago has acquired Golem Girl, a memoir by artist Riva Lehrer who was born with spina bifilda, which has already won acclaim from writers including David Mitchell heralding it "a hymn to life". Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 22:53:10 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Bowman takes business development role at Chelsea Green

Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 17:47:03 UTC ]
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Hong Kong’s trade eyes uncertain future

The recent imposition of a new National Security Law in Hong Kong was followed by a crackdown on libraries. There are now signs that it is also affecting the work of publishers and booksellers. Continue reading at The Bookseller

[ The Bookseller | 2020-09-11 03:19:34 UTC ]
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New roles for Crewe and O'Sullivan at Penguin General

Daniel Crewe and Martina O'Sullivan are to take up new roles at Penguin General with the departure of publisher Venetia Butterfield, who will become m.d. of Cornerstone in January 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 06:42:21 UTC ]
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July Sales Jumped in Trade, Fell in Education

Sales of adult books rose 20.9% in the month over July 2019, and sales in the children/young adult category increased 14.5%, according to AAP's StatShot program. Sales in the K-12 instructional materials category fell 24.9% compared to last July, while sales in the higher educational course... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-10 04:00:00 UTC ]
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Bookouture acquires neuroscientist's book for new non-fiction imprint

Bookouture will publish Why the F*ck Can’t I Change? by neuroscientist and behavioural coach Dr Gabija Toleikyte under its new non-fiction imprint, Thread. Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 11:08:38 UTC ]
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PA and Pearson join Creative Industries Trade Advisory Group

The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Printers Confirm: Capacity for Trade Titles Tight

During a Book Manufacturers Institute’s webinar on August 26, representatives from across the book manufacturing spectrum confirmed something that has been widely discussed in publishing circles for many weeks: printing capacity for trade books is tight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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Del Rey will publish behind the scenes look at web series 'Critical Role'

Del Rey UK, Cornerstone's science fiction and fantasy imprint, will publish The World of Critical Role, a "definitive guide" to the history of the online web series "Critical Role", written by cast of the series and author Liz Marsham. Continue reading at The Bookseller

[ The Bookseller | 2020-08-27 08:30:55 UTC ]
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Al Sharpton to Open Fall Regional Trade Show Season

For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Trade-Published Romance Sees a Coronavirus Boost in the States

Unit sales of romance ebooks 'increased 17 percentage points from January through May 2020' in the US market, NPD Books reports. The post Trade-Published Romance Sees a Coronavirus Boost in the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-20 14:14:36 UTC ]
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