'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company, it is so much more than that. It’s about challenging ourselves, about being innovative and instigating change, the only way we can remain relevant. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
News tagged with: #important role #wider company #remain relevant

Other Publishing stories related to: ''Imprints have an important role as trade brands''


Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
More news stories like this | News stories tagged with: #daily podcast #hotel chain #100th anniversary #selma blair #associate professor #syracuse university #bonnier


Hearst Launches Two Book Imprints, Partners with PRH on Distribution

Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
More news stories like this | News stories tagged with: #book imprints #hearst


Hearst Creates Two Book Imprints

Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #hearst magazines #media company #hearst


Brackstone to launch White Rabbit imprint with Cox, Nightingale and Frantz

Lee Brackstone’s new imprint for Orion, White Rabbit, will launch in April 2020 with twelve titles scheduled for its inaugural year, including memoirs from music industry legends Carl Cox, Richard Russell, Annie Nightingale and Chris Frantz. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 04:12:12 UTC ]
More news stories like this | News stories tagged with: #lee brackstone #white rabbit #inaugural year


Thomas, Burridge leave Clarivate as restructure gives Ahmed lead role

Annette Thomas, c.e.o. of the Web of Science Group at Clarivate Analytics, has left the company following a restructure which sees Mukhtar Ahmed, formerly president of its Life Sciences division, become president of a new Science Group, which spans both the Web of Science and Life... Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 04:06:44 UTC ]
More news stories like this | News stories tagged with: #clarivate analytics #annette thomas


Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen


Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #kamala harris #incredibly powerful #anonymous tip #nielsen


BA urges trade to examine impact of publishing to curb climate change

Publishing has made strides in becoming more sustainable, but firms need to collaborate for a more radical overhaul, both the Booksellers Association and Extinction Rebellion have separately claimed this week.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:23:59 UTC ]
More news stories like this | News stories tagged with: #made strides #radical overhaul #extinction rebellion #booksellers association


Amazon’s Testaments error calls use of embargoes into question, trade figures claim

Shockwaves rippled across the book industry last Wednesday after Amazon sent customers a copy of The Testaments almost a week early, which it later apologised for and attributed to "technical error". Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 13:11:07 UTC ]
More news stories like this | News stories tagged with: #week early #technical error #book industry


BookExpo Announces a Shorter Trade Show for 2020 in New York City

In a letter, Reed's BookExpo event director Jennifer Martin announces a shortened trade show for 2020 despite what she says were successful bookseller programs in 2019. The post BookExpo Announces a Shorter Trade Show for 2020 in New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-09 14:45:22 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookexpo


Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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Germany’s Voland & Quist Opens English Translation Imprint

German publisher Voland & Quist a new English-language imprint for the UK and Ireland, called V&Q Books 'to help bridge the gap between Europe and the UK.' The post Germany’s Voland & Quist Opens English Translation Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-06 05:18:32 UTC ]
More news stories like this | News stories tagged with: #post germany #german publisher


Are Trade Shows Disability-Friendly?

Accommodation for people with disabilities varies at book industry shows and fan fests, our investigation has found. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Oasis Debuts New Vintage Pulp Audiobook Imprint

Paperback Classics, a new audiobook imprint from Oasis Family Media, will bring vintage pulp paperbacks from the 1930s to the 1970s to audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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'Wide-ranging and diverse' Booker Prize shortlist welcomed by trade, despite surprise omissions

The Booker Prize’s "wide-ranging and diverse" shortlist has been met with a broadly positive response from the trade, though there is surprise from some that authors like Max Porter missed out on the final six. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 10:36:45 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


NFL joins TikTok and plans to help brands sponsor its content

The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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German indie Voland & Quist Verlag launches English imprint

German indie publisher Voland & Quist Verlag is launching an English language imprint, V&Q Books, for distribution in the UK and Ireland. Continue reading at The Bookseller

[ The Bookseller | 2019-09-03 06:40:03 UTC ]
More news stories like this | News stories tagged with: #indie publisher


Trade Sales Rose 3.8% in First Six Months

In the first half of 2019 sales of adult books rose 1.4% over the comparable period in 2018, while sales of children/YA books increased 7.4%, according to the AAP. Sales of religious presses, which AAP puts in the trade segment, rose 11.4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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BIBF buoyant for UK, but US publishers face trade tariff problems

UK publishers at the Beijing International Book Fair last week saw typically buoyant rights trading, as the country's book market boom continues in 2019, with double-digit growth at the half-year stage. Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 09:09:20 UTC ]
More news stories like this | News stories tagged with: #uk publishers #book market