$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run on New York and California broadcast stations, and on cable stations nationally. The ad, posted Thursday on YouTube, has nearly 730,000 views. But what is he really advertising? An opinion piece in the Los Angeles Times has asked if Steyer might have his eye on a Senate seat, adding: "What Steyer has launched is more of a $10-million advertising campaign touting both his cause and himself." Hustler magazine's Larry Flynt is also pledging $10 million to the same cause, but with a different approach: He wants to give the money away to anybody with dirt that takes the president down.Just briefly: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Bloomsbury chief executive Nigel Newton has compared the state of publishing to the bus teetering half-way off a cliff edge at the end of the film "The Italian Job", on the opening day of the 30th International Publishers Congress in Bangkok (today, 24th March). But HarperCollins c.e.o. Brian... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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For its next algorithm change, Google is setting its sites on mobile. As the site's share of mobile searches approaches 50 percent, Google wants to crack down on sites with designs that are hostile to mobile screens. Google's fear is that if it links out to sites that don't work on mobile... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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English Heritage Publishing will become known as Historic England Publishing as of 1st of April 2015. The name change is a result of the splitting of English Heritage into two corporations: Historic England and the English Heritage Trust. English Heritage Publishing will be a part of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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New books coming from Templeton Prize laureate; awards for books on preaching; CBA moves to new offices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Pan Macmillan is to publish the sequel to the late Nelson Mandela’s autobiography Long Walk to Freedom (Abacus). An incomplete draft of the new book, which does not yet have a title and which was started by Mandela before his death last year, is in the archives of the Nelson Mandela Foundation. Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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A sequel to Nelson Mandela's 1995 autobiography Long Walk to Freedom is to be published next year. Continue reading at BBC News
[ BBC News | 2015-03-24 00:00:00 UTC ]
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Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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