It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Annie Jacobsen’s book breathlessly, and sometimes inaccurately, celebrates the agency’s activities. Continue reading at The Washington Post
[ The Washington Post | 2019-05-24 13:32:20 UTC ]
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Haymarket Books will publish an anthology of fiction, poetry, and literary essays in 2020 after a successful Kickstarter campaign enabled its editor to pay the permission fees required to reprint iconic writings about abortion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 18:30:13 UTC ]
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"The mission is to live across all platforms that make up someone’s daily news diet," said Jean Ellen Cowgill, md of TicToc. The post Bloomberg’s TicToc plans to launch on OTT streaming services this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-21 04:01:14 UTC ]
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is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-15 22:01:31 UTC ]
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A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at BBC World
[ BBC World | 2019-05-13 00:19:58 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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Reading charity BookTrust will give 700,000 copies of Rob Hodgson’s The Cave (Frances Lincoln Children’s Books) to school starters in England as part of its Time to Read campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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The audio edition of Margaret Atwood’s The Handmaid’s Tale will be narrated by Elisabeth Moss, who starred as Offred in the television series, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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How to follow up a bookselling sensation like Grief is the Thing with Feathers? This was the key question facing Katie Hall, Rachel Alexander and Kate Burton at Faber for the publication of Max Porter’s second novel, Lanny. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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In an announcement made at Sharjah Publishing City this morning (April 25), Sharjah has been named the 2020 London Book Fair Market Focus. The post Sharjah Is Announced London Book Fair’s Market Focus 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-25 00:00:00 UTC ]
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Sharjah in the United Arab Emirates (UAE) will be the market focus for The London Book Fair 2020 (LBF), organisers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-04-25 00:00:00 UTC ]
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The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
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