WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-24 00:00:00 UTC ]
News tagged with: #post wsj #marketing campaigns #tough time

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Review: Animated import ‘Tall Tales’ may cause even the little ones to nod off

Even the preschool-aged fans of French picture-book writer-illustrator Antoon Krings will likely be bored by “Tall Tales,” a funny-animal movie with a convoluted plot. Set in an insect kingdom, this flat-looking, computer-animated feature follows a traveling performer named Apollo (voiced in the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-11 00:00:00 UTC ]
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Libraries 'central' to nation’s culture strategy, campaigners make case to ACE

The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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Icon buys 'gripping' true tale of Ethiopian Jews' rescue

Icon Books will publish “the little-known story” of Mossad’s top secret operation to smuggle Ethiopian Jews to Israel from behind enemy lines, Red Sea Spies, by BBC journalist Raffi Berg. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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Print market posts fourth consecutive year of value growth

The UK print market has grown in value for a fourth year running, with  2018 showing a marginal volume increase too. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Michelle Obama's record-breaking Becoming helps print market soar

Michelle Obama's Becoming (Viking) has held the UK Official Top 50 number one spot for a third week, leaping 26% in volume week on week to shift 116,920 copies for £1.87m in the seven days to the end of 22nd December. Continue reading at The Bookseller

[ The Bookseller | 2018-12-28 00:00:00 UTC ]
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Europe's Book Market Grew Slightly in 2017

In 2017 the 29 member countries of the Federation of European Publishers (FEP) generated €22.2 billion ($25.3 billion) in total sales, a figure up slightly from 2016 after accounting for exchange rate effects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Breslin and Kite bolster HQ marketing team

HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at The Bookseller

[ The Bookseller | 2018-12-20 00:00:00 UTC ]
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Trapeze signs 'touching' Christmas tale from Twitter sensation Hayley Webster

Trapeze has signed Hayley Webster’s One Christmas Night, a book commissioned off the back of a series of tweets. Continue reading at The Bookseller

[ The Bookseller | 2018-12-12 00:00:00 UTC ]
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Knights Of launches crowdfunding campaign for more bookshops

Inclusive publisher Knights Of, which launched a pop-up bookshop in Brixton in October, is aiming to raise £30,000 to open a permanent bookselling business. Continue reading at The Bookseller

[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Beaconsfield to honour former resident Uttley with plaque following local society campaign

Buckinghamshire town Beaconsfield will next month unveil a plaque dedicated to children’s author and former resident Alison Uttley. Continue reading at The Bookseller

[ The Bookseller | 2018-12-04 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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DK celebrates Nickelodeon nostalgia titles with 'immersive' poster campaign

DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller

[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Thai Children’s Rights Fair Throws the Spotlight on a Fast-Developing Market

The four-day International Children’s Content Rights Fair—which took place in Thailand, and ended its run on December 2—is focused on children’s content from ASEAN publishers and facilitating rights trading within the region and with overseas exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Atwood to publish sequel to The Handmaid's Tale in 2019

Margaret Atwood is writing a sequel to The Handmaid’s Tale, set 15 years after Offred's ambiguous final scene in the acclaimed 1985-published novel. Continue reading at The Bookseller

[ The Bookseller | 2018-11-29 00:00:00 UTC ]
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Margaret Atwood Is Writing a Sequel to 'The Handmaid's Tale'

Following two years in which Margaret Atwood's classic dystopian novel saw a skyrocketing in readership and new cultural relevance, both on television and in society at large, the author has announced 'The Testaments,' due September 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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Margaret Atwood announces The Handmaid's Tale sequel, The Testaments

Sequel to the Canadian author’s bestselling feminist dystopia will be published around the world in September 2019Margaret Atwood has announced a sequel to her bestselling feminist dystopian novel The Handmaid’s Tale, titled The Testaments. It will be published in September 2019.“Dear Readers,”... Continue reading at The Guardian

[ The Guardian | 2018-11-28 00:00:00 UTC ]
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A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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Tales of the unexpected: 10 literary classics you may not have read

Early feminist science fiction, the last man on Earth and the memoir of a highly intelligent cat ... among the 1,200 titles in the Penguin Classics series are these forgotten masterpiecesThe world’s largest library of classic literature is the Penguin Classics series, which has more than 1,200... Continue reading at The Guardian

[ The Guardian | 2018-11-26 00:00:00 UTC ]
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Virago seizes Megan Abbott's tale of female ambition

Virago has acquired two new novels from Megan Abbott, the author behind Dare Me and You Will Know Me (Picador), including a thriller about female ambition. Continue reading at The Bookseller

[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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