It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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The Great School Libraries Campaign is to embark on a comprehensive survey of UK schools’ library provision in the hope of forcing Ofsted to include it in its assessment criteria. Continue reading at The Bookseller
[ The Bookseller | 2018-11-12 00:00:00 UTC ]
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L'Amour never published his first novel, 'No Traveller Returns,' which draws upon on his early life at port and at sea. Now the novel is being released for the first time with the help of his son, Beau L'Amour, as part of a series of 'Lost Treasures.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-11-10 00:00:00 UTC ]
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With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Philip Jones reacts to the shock revelation that W H Smith attempted to buy US bookselling giant Barnes & Noble last year. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
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Michelle Obama’s memoir, issued next Thursday in a simultaneous global publication, is the recipient of Penguin General’s biggest ever marketing spend, with campaigns to run across formats, platforms, and even on the bare walls of Brixton... Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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Around 20 bookshops are partnering with Granta, author Rose George and the NHS to encourage the public to give blood through the ‘Share a Pint campaign’. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period. Continue reading at The Bookseller
[ The Bookseller | 2018-10-29 00:00:00 UTC ]
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Unbound authors will from now on have access to marketing advice from Lounge Marketing after the two companies struck a partnership. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller
[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Canongate c.e.o. Jamie Byng has bought a memoir of a former publisher in the US whose life descended into "drug-fuelled chaos". Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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At the debut edition of Frankfurt's Audiobook Conference, experts from several markets presented data and trends on this growing segment of publishing. The post Frankfurt’s First Conference on the Evolving Audio Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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