It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Talking with the Russian Book Union's Leonid Palko, we learn that the three-point shape of the national book market appears to be shifting, and publishers are looking to adapt. The post Interview: Leonid Palko of the Russian Book Union on ‘Distinctive Market Trends’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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#james daunt
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From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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#helping drive
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#multiple platforms
#media landscape
#embrace technology
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to three small and midsized communities in the U.S. that are currently lacking local sources of news... Continue reading at AdWeek
[ AdWeek | 2019-03-27 00:00:00 UTC ]
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#media industry
Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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#email newsletters
An interest in ‘how women reframe stories in a feminist framework’ and more was part of the discussion in a Market Focus Indonesia panel at the London Book Fair earlier this month. Editor’s Note: As we look today at comments from women authors, particularly in the Indonesian market, we’d like to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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#authors talk
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Number of books featuring African Americans has more than doubled in the past decade, with Asian Americans triplingCampaigners have hailed a “seismic shift” in US children’s publishing after statistics showed that the number of kids’ books featuring African-American characters has more than... Continue reading at The Guardian
[ The Guardian | 2019-03-22 00:00:00 UTC ]
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The Boy at the Back of the Class is "a future classic", Waterstones Children's Book Prize judges say. Continue reading at BBC News
[ BBC News | 2019-03-22 00:00:00 UTC ]
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Hachette Children’s Group has acquired a picture book inspired by the refugee crisis in Syria by Rachel Ip and Anneli Bray. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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#chinese children
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Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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#christian market
#viable option
#gaining ground
A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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#sales increased
Ebury has won a five-publisher auction for Svenja O’Donnell’s book about her grandmother’s secret life in Second World War Germany. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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#creative industries
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True crime, “professional confessional” memoirs and titles that look into “sealed worlds” are the hottest non-fiction trends, according to agents who spoke to The Bookseller ahead of next week’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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#true crime
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Vintage imprint Chatto & Windus has triumphed in a five-way UK auction to snap up “ground-breaking” non-fiction title The Quartet, based on the lives of philosophers Iris Murdoch, Philippa Foot, Mary Midgley and Elizabeth Anscombe. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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#uk auction
Vintage imprint Jonathan Cape will publish the graphic novel adaptation of Margaret Atwood’s The Handmaid’s Tale later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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#margaret atwood
Strike another one off the long list of possible Democratic 2020 hopefuls: Michael Bloomberg announced Tuesday that he will not run for president. “I believe I would defeat Donald Trump in a general election,” the former New York City mayor wrote in an op-ed published by the news outlet that... Continue reading at Slate
[ Slate | 2019-03-06 00:00:00 UTC ]
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#long list
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#crowded field