It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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BookTrust will deliver 700,000 free books to every school starter as part of the annual Time to Read campaign this week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 12:05:14 UTC ]
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A FREELANCE WRITER based in Sarajevo, Faruk Šehić produces journalism and opinion pieces for the weekly magazine BH Dani [Bosnia-Herzegovina Days]. Under Pressure, his first book-length work of fiction, was originally published in 2004 as Pod pritiskom by the now-defunct publishing house Naklada... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-09-15 17:00:05 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 18:20:15 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Jessica Love has won this year's Klaus Flugge Prize for the most promising newcomer to children's picture books with her "barrier-breaking" and "heartwarming" tale, Julian is a Mermaid (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 21:01:48 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 05:28:08 UTC ]
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Bryn Greenwood’s novel follows a drug dealer and a man who believes he’s a knight. Continue reading at The Washington Post
[ The Washington Post | 2019-09-03 16:27:54 UTC ]
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Avalanche: A Love Story, is a play based on the author's memoir detailing the anguish of her six unsuccessful attempts at IVF. It depicts doctors who prey upon an ageing woman’s despair and the stigma attached to 'failed' mothers. Continue reading at The Conversation
[ The Conversation | 2019-09-03 02:31:44 UTC ]
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These immigration stories explore our shared history — a reading list for all ages Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 17:32:27 UTC ]
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Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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Rachel Monroe urges us to think more critically about the true-crime genre’s appeal. Continue reading at The Washington Post
[ The Washington Post | 2019-08-23 12:29:55 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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