It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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#digital media
Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from... Continue reading at AdWeek
[ AdWeek | 2019-12-03 16:15:29 UTC ]
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It’s a writerly dream come true: a cocktail based on your book, prepared by a dedicated bookseller who has pored over your pages for references to alcohol or even flavors and scents he can interpret to concoct the drink. Nick Petrulakis of Booksmith in Brookline is the literary bartender in this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-03 09:49:31 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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Walker Books will publish Michael Rosen’s The Missing; The True Story of my Family in World War Two in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 17:56:29 UTC ]
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Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 05:40:01 UTC ]
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Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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A tale of a squirrel's quest for friends, Cyril and Pat (Pan Macmilan) by Emily Gravett, has been crowned the inaugural winner of the BookTrust Storytime Prize, which celebrates the best books for sharing with babies and children aged under five. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 04:31:22 UTC ]
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Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 01:07:50 UTC ]
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Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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Caren Beilin’s new book, Blackfishing the IUD (Wolfman Books, 2019), is a memoir about reproductive health and the IUD, gendered medical gaslighting, and activism in the chronic illness community. Beilin considers the copper IUD’s role in triggering her sudden onset rheumatoid arthritis. She... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-08 09:47:44 UTC ]
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#chronic pain
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The author's latest, 'American Dirt,' follows the story of a mother crossing the U.S.-Mexico border with her son. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 17:51:40 UTC ]
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#library support
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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#audio publishing
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Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 12:32:19 UTC ]
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Ali Bowden, director of Edinburgh UNESCO City of Literature Trust, has been handed an honorary degree from Edinburgh Napier University. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 09:21:18 UTC ]
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9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 01:17:38 UTC ]
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