It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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A librarian recounts giving an education on libraries and the book check out process to a young library patron. Continue reading at Book Riot
[ Book Riot | 2020-03-25 10:33:21 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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"The Glass Hotel" follows the players in a pyramid scheme and reveals how guilt is deflected and lives are shattered. Continue reading at The Washington Post
[ The Washington Post | 2020-03-23 16:49:44 UTC ]
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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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“My Dark Vanessa” will strike a chord with women. But it ought to be read by men Continue reading at The Economist
[ The Economist | 2020-03-21 00:00:00 UTC ]
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For the week ending 14th March, a seven-day period in which Italy went into lockdown, the UK prime minister said “many will lose loved ones” and the Premier League and professional sport in general was suspended, Dean Koontz’s The Eyes of Darkness topped the Bookstat top 10. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 18:34:33 UTC ]
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“My Dark Vanessa” will strike a chord with women. But it ought to be read by men Continue reading at The Economist
[ The Economist | 2020-03-19 15:48:46 UTC ]
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Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 08:56:22 UTC ]
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Everyone’s favourite stormtrooper will be developing new movies with Netflix – one of several creators who have turned to enabling the work of othersToni Morrison knew a thing or two about stories. In 1994 she saw the “political correctness debate” as being about “the power to be able to define.... Continue reading at The Guardian
[ The Guardian | 2020-03-15 18:32:03 UTC ]
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Campaigns for The Testaments by Margaret Atwood, Tall Tales & Wee Stories by Billy Connolly and Candice Carty-Williams' debut novel, Queenie, have been named winners at the Publishers’ Publicity Circle (PPC) Annual Awards 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:26:37 UTC ]
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Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
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At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Beloved stars of the Harry Potter and Fantastic Beasts films will voice the first ever audiobook edition of J.K. Rowling's THE TALES OF BEEDLE THE BARD, with proceeds to benefit the Lumos foundation. Continue reading at Book Riot
[ Book Riot | 2020-02-27 16:09:37 UTC ]
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The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
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Diagnosed with cerebral palsy as a child, Amanda Leduc saw plenty of disabled characters in fairy tales, but none she wanted to identify with. Continue reading at The Washington Post
[ The Washington Post | 2020-02-27 13:00:00 UTC ]
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Manilla Press has unearthed its “pioneering” zero-waste UK campaign for climate action manifesto The Future We Choose. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 07:40:21 UTC ]
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The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:59:01 UTC ]
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“The Lost Girls” is a group biography of love and lust among the wartime literati. Continue reading at The Washington Post
[ The Washington Post | 2020-02-19 19:00:00 UTC ]
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“The Lost Girls” is a group biography of love and lust among the wartime literati. Continue reading at The Washington Post
[ The Washington Post | 2020-02-19 07:00:00 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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