It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:34:56 UTC ]
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A Canadian publisher and an El Salvadoran writer have found a lasting collaboration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-01 04:00:00 UTC ]
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#canadian publisher
HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 18:36:19 UTC ]
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Independent bookshop Telling Tales has moved aboard a purpose-built canal boat to roam through London's canals and beyond. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 00:02:15 UTC ]
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Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
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In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 10:27:19 UTC ]
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Weidenfeld & Nicolson will publish Dog's Best Friend: How Humans and Dogs Formed the Strongest Bond in History by Simon Garfield in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-10-20 21:44:18 UTC ]
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LOOK, IT MUST be said: Margaret Atwood’s The Testaments is a deeply strange text. A page-turning potboiler set 15 years after the events of the first novel and published over three decades later, and co-winner this week of the 2019 Booker Prize, it tells a story only barely connected to the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-19 15:00:57 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 16:17:19 UTC ]
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Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
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A novel featuring a 110-year-old character has won the £20,000 Daily Mail and Penguin Random House First Novel Competition, now in its fourth year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 05:17:36 UTC ]
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The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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Greystone Books and Profile Books will publish Seaweed by poet and artist Miek Zwamborn next year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 18:30:02 UTC ]
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