WPP touts its journalism cred in battle for branded content

Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-09 00:00:00 UTC ]
News tagged with: #branded content #international expansion #marketing spend

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News Corp Appoints Almar Latour as CEO of Dow Jones, Publisher of The Wall Street Journal

News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #local newspaper #digital content

20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #local indie #million dollars #bookshop

HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Untitled launches online journal after lockdown hits salon event

Under-represented writers' platform Untitled is launching an online journal of pieces on the pandemic after its first salon of 2020 was cancelled due to the lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 17:23:31 UTC ]
More news stories like this | News stories tagged with: #under-represented writers #platform untitled #online journal #cancelled due

How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #bad news #digital publisher

How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with: #hearst uk #uplifting content #hearst

‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
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Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #hearst magazines #kate lewis #digital publisher #creating content #all-remote world #inaugural episode #hearst

Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies

PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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Hopkins Press Grants Free Access to Journals, E-books

Johns Hopkins University press will make 1,400 books and 97 journals accessible for free for the remainder of the spring semester to both students and the general public via the Project MUSE platform—the latest in a number of university presses making similar arrangements. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Oliver Morton: Science Journalism and Humanity’s Fascination with the Moon

OLIVER MORTON’S The Moon is a masterpiece of science journalism that throws fresh light on its eponymous subject. Morton mines fields as diverse as aerospace science, history, astrobiology, mythology, geology, and science fiction in pursuit of lessons the Moon can teach us about space... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 20:00:57 UTC ]
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