WPP touts its journalism cred in battle for branded content

Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-09 00:00:00 UTC ]
News tagged with: #branded content #international expansion #marketing spend

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How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with: #hearst uk #uplifting content #hearst

‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #uplifting content #magazine group #hearst

Hearst Magazines’ Kate Lewis on Adapting Editorial Content in a Time of Crisis

Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #kate lewis #creating content #all-remote world #hearst

‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday

[ Digiday | 2020-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crisis appeared #hearst magazines #kate lewis #digital publisher #creating content #all-remote world #inaugural episode #hearst

Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with: #caption id= #subscription model #apple news+ #york magazine #media industry

Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | News stories tagged with: #coronavirus update #email newsletter #long run #digital subscription

Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’

For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday

[ Digiday | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #global crisis #digiday podcast #rich antoniello #balance sheet #coronavirus pandemic #publishing companies

PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
More news stories like this | News stories tagged with: #website redesign #colour scheme #publishing industry #publishers association

Hopkins Press Grants Free Access to Journals, E-books

Johns Hopkins University press will make 1,400 books and 97 journals accessible for free for the remainder of the spring semester to both students and the general public via the Project MUSE platform—the latest in a number of university presses making similar arrangements. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | News stories tagged with: #post coronavirus #scholarly publishers #publishers make

Oliver Morton: Science Journalism and Humanity’s Fascination with the Moon

OLIVER MORTON’S The Moon is a masterpiece of science journalism that throws fresh light on its eponymous subject. Morton mines fields as diverse as aerospace science, history, astrobiology, mythology, geology, and science fiction in pursuit of lessons the Moon can teach us about space... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 20:00:57 UTC ]
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How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
More news stories like this | News stories tagged with: #million miles #consume content #digital publishing #publishing world #printing press

Seven Dials acquires volunteer's memoir of battling ISIS

Seven Dials has acquired the "explosive" story an ordinary man who went to Syria as an international volunteer to fight alongside the Kurdish YPG against ISIS. Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 14:20:59 UTC ]
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Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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Austin Kids Take on the Battle of the Books! (shelftalker)

Kids go head to head in a competition inspired by the Texas Lone Star Reading List. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 13:00:55 UTC ]
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Lightning Source to Introduce 'Content Integrity' Guidelines

Lightning Source has sent a notice to all publishers who use Ingram’s print-on-demand service informing them that, as of April 27, it will remove print content from its catalog that falls within certain prohibited areas. The goal, Ingram said, is to uphold the quality of its content and to guard... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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America needed their journalism; they needed each other

Stephanie Gorton on the symbiotic relationship of reporter Ida Tarbell and publisher S.S. McClure. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 02:03:52 UTC ]
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American journalism is dying. Its survival requires public funds | Victor Pickard

Maintaining public media infrastructure should be non-negotiable for a democratic society. We have to be boldThe McClatchy newspaper chain’s recent filing for bankruptcy is one more data point showing that US journalism is dying. According to the US Bureau of Labor Statistics, the newspaper... Continue reading at The Guardian

[ The Guardian | 2020-02-19 13:34:47 UTC ]
More news stories like this | News stories tagged with: #american journalism #democratic society #newspaper industry #rural communities #local news