Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-09-09 00:00:00 UTC ]
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#international expansion
#marketing spend
Authors contributing to Elsevier's Cell Press portfolio of journals can make their research articles available for everyone to read immediately after publication from 1st January 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 00:17:04 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin), Pinch of Nom Quick & Easy (Bluebird) and Barack Obama's A Promised Land (Viking) are all in the running for the Christmas number one spot, as the print market heads into its final week before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 11:48:04 UTC ]
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Sceptre has won a four-way auction to publish Huma Qureshi’s prize-winning debut short story collection, Things We Do Not Tell the People We Love, next November. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 06:10:25 UTC ]
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A year has passed since the novel coronavirus first emerged. Even with mass inoculation efforts underway, it continues to rage on, with little sign of abating. Throughout this year, we’ve relied on journalism to make sense of it all—especially as the virus’s spread frequently outpaced our... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-15 13:02:41 UTC ]
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With our regular newsletter author on a much-needed holiday break, today we begin a week-long series highlighting some of our favorite stories of the year. We’ll remind you of exemplary reporting on Covid-19 and racial justice, and reprise some of our own favorite work from CJR. But first up,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-14 13:48:57 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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#staying safe
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Government tactics criticised after the Australian newspaper briefed about a series of Coalition questions meant for the ABC before the broadcaster even received themThe ABC has accused the Morrison government of using News Corp to attack its journalism after the Australian was briefed about a... Continue reading at The Guardian
[ The Guardian | 2020-12-02 02:10:46 UTC ]
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Antiracist author Ijeoma Oluo, whose latest book is 'Mediocre,' joins Emmanuel Acho, author of 'Uncomfortable Conversations With a Black Man,' for a frank talk. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-11-24 15:16:34 UTC ]
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HarperNonFiction has won a four-way auction for Women in the War by Times defence editor Lucy Fisher. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 10:25:59 UTC ]
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Under-represented writers’ platform Untitled has launched the second full issue of its global online journal Untitled: Voices, featuring work from 53 emerging writers from around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:23:12 UTC ]
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Harvill Secker has triumphed in an eight-publisher auction for the “invigoratingly original” Africa Is Not A Country by Dipo Faloyin. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 22:48:05 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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In an excerpt from his upcoming memoir published by the New Yorker, former President Barack Obama recalls the long battle for healthcare reform. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-26 19:52:09 UTC ]
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