WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Just two weeks on from reporting a large increase in profits, Gannett has announced the splitting of its broadcast and publishing divisions into separate companies. It means that Gannett's British newspaper outfit, Newsquest, will find itself as part of the publishing arm and, quite possibly,... Continue reading at The Guardian
[ The Guardian | 2014-08-06 00:00:00 UTC ]
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Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek
[ AdWeek | 2014-08-01 00:00:00 UTC ]
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It is 43 years old and was out of print for ages, but the Microsoft mogul's approval has caused a brand new surge in salesName: Business AdventuresAge: 43 Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-01 00:00:00 UTC ]
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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The "proposal" by the Norwich-based newspaper publisher, Archant, to move production of its London, Kent and Hertfordshire titles to headquarters is unsurprising.We were informed on Tuesday morning that the production teams - 15 in Archant London, and others in Herts and Cambs and Kent - will... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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This month, Dan Kois, David Haglund, and New York Times Book Review editor Parul Sehgal discuss My Struggle: Book One, the Norwegian writer Karl Ove Knausgaard’s six-book autobiographical epic. Can the endless accretion of detail a masterpiece make? Would people respond differently to this... Continue reading at Slate
[ Slate | 2014-07-11 00:00:00 UTC ]
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HarperCollins imprints Fourth Estate, William Collins and The Friday Project have a new marketing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Michael Joseph has appointed Jessica Leeke to the role of editorial director. Leeke, currently... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Business author says bad manners can tank your careerBusiness author Richie Frieman has studied fine arts at the University of Maryland, launched a music-focused Internet magazine, written children's books, invented a device that keeps shirt collars crisp and created a pop culture-inspired... Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-07-05 00:00:00 UTC ]
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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-27 00:00:00 UTC ]
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Bertrams has appointed "business turnaround” specialist Nick Winks as an interim... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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Barnes & Noble is to separate its Nook Media and Retail businesses in a bid to increase... Continue reading at The Bookseller
[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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The UK publishing industry’s first hackathon resulted in a host of fresh ideas in the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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