WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Illustrator Axel Scheffler has painted a bench for the National Literacy Trust’s (NLT)... Continue reading at The Bookseller
[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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As part of the staff reductions announced last week by the Hachette Book Group, the company is closing its Business Plus imprint and folding the titles into the Grand Central Publishing list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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This month, Dan Kois, Jamelle Bouie, and Emily Bazelon discuss Americanah, Chimamanda Ngozi Adichie’s novel about two Nigerians who migrate west: Ifemelu to America, and Obinze to London. Is the romance between these two star-crossed lovers convincing? Do the novel’s sharp-edged takes on race in... Continue reading at Slate
[ Slate | 2014-06-06 00:00:00 UTC ]
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Shops launch 'I didn't buy it on Amazon' sticker campaign, rallying customers and authors including JK RowlingIndependent booksellers in America are weighing into the dispute between Amazon and Hachette with a series of banners telling potential customers "Thanks, Amazon, the indies will take it... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Amy Einhorn, who recently left her eponymous imprint at Penguin Random House, is joining Macmillan’s Flatiron Books imprint as senior v-p and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Audio publishers are putting their stamp on a bumper crop of titles this season and we’ve gathered together some of our favorite highlights from their forthcoming lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Literary agent Carmen Balcells —the super agent of the Spanish-language literary world — has agreed to merge her agency with that of Andrew 'The Jackal' Wylie. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA attendees faithfully—and eagerly—flock to two panels that have become popular staples of the show’s programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Authors including Jill Mansell, Barbara Freethy, Lindsey Kelk and Sheila O'Flanagan will take... Continue reading at The Bookseller
[ The Bookseller | 2014-05-28 00:00:00 UTC ]
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United Agents has appointed Margaret Halton as joint head of Adult Foreign Rights, alongside... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
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Poet and academic Sir Michael Edwards was today (22nd May) formally admitted to the Acadé... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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Carole Tonkinson is to leave HarperCollins to launch a new non-fiction imprint at Pan Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Claire Bord, formerly editorial director at Avon, has joined digital publisher Bookouture as... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Scholastic has made two appointments to its fiction editorial team, David Maybury and Peter... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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Hodder & Stoughton is to publish a recipe book for jams, chutneys and preserves by one of the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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Sam Humphreys is to return to Pan Macmillan after just over three years at Penguin Random House... Continue reading at The Bookseller
[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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This month, Dan Kois, Jessica Winter, and Meghan O’Rourke discuss Jenny Offill’s slim but potent novel Dept. of Speculation. Does the novel’s bifurcated structure work? Is its theme of the difficulty of making art when facing the daily struggles of domesticity resonant? What does that title... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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