During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
The Publishers Association has launched a new area of its website as a resource for those looking... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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#publishers association
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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#business model
#tablet editions
#brenda white
#digital ad
R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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It's kind of a natural for a company that, despite its many other ventures, still makes a lot of its money selling books. Continue reading at AllThingsD
[ AllThingsD | 2013-03-29 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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#told adweek
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#native advertising
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A start-up is hoping to create a new digital publishing platform for independent authors that... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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#raise $50
#independent authors
EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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#fifteenth year
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Anyone who thinks women's writing is all about sex and vampires should take a closer look. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-03-20 00:00:00 UTC ]
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#book prize
It's only March, but 2013's already proving to be quite the wild ride for music distribution trailblazer, eMusic. A month after eschewing its long time subscription-only model by adding direct music purchases, the site has merged with Ray Kurzweil-founded ebook distributor, K-NFB Reading Inc.... Continue reading at Engadget
[ Engadget | 2013-03-20 00:00:00 UTC ]
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#future direction
Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
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#orange prize
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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#e-books added
Multiple prize-winner Hilary Mantel is also in the running for this year's Women's Prize... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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#prize longlist
The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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#e-books added
Five years old today, Paris-based literary magazine ActuaLitté has just acquired Neverending Stories, the first French website dedicated to children’s and YA books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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#ya books
France’s leading books website Actualitté.com has acquired the children’s and... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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#display ads
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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#traditional advertising
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George Lossius forecasts a year of significant change for academic publishing, including more consolidation, improved digital textbooks and the rise of mobile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-21 00:00:00 UTC ]
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#significant change
#academic publishing
Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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#companies announced
#advance publications