During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
Individual donors including Christopher Foyle, Joanna Trollope, ebook site Bilbary, Cherie Blair... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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#joanna trollope
Time Inc.'s Sports Illustrated has relaunched its mobile site, emphasizing consistency in content across each of its platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-05 00:00:00 UTC ]
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A new sponsorship deal for the Women's Prize for Fiction, previously the Orange Prize, has... Continue reading at The Bookseller
[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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#orange prize
#sponsorship deal
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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#including titles
#target audience
#thought catalog
#$40 million
Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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#publishing platform
Protestors hoping to prevent The Women's Library from moving from its East End home are... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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#published content
#including google
Blackwell’s bookshops has launched an M-Commerce site, giving its student market the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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#shopping cart
#social networks
#recent comments
#daily telegraph
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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#french publishers
#fighting back
Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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#recent survey
#online publisher
#conducted online
Next month, at the annual Block by Block conference for local news sites, around 100 independent publishers will celebrate the launch of a new nonprofit trade group that will offer support for the growing hyperlocal news industry. Local Indepe ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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#trade association
Apple has held talks with the organisers of the Women's Prize for Fiction with a view to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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#fiction sponsorship
#held talks
The new sponsor for the Women's Prize for Fiction, up-to-now sponsored by Orange, will be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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QuadrantOne, an online ad platform created by a consortium of newspaper publishers, including Gannett, Hearst, the New York Times Co. and Tribune, is introducing three new ad management tools intended to improve targeting and measurement of online ad ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-18 00:00:00 UTC ]
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#newspaper publishers
#including gannett
Rights in E L James' Fifty Shades trilogy have sold to 41 foreign publishers to date, with... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
#ad tech
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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#free apps
#tablet user
#tablet users
#study commissioned
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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#digital ad
#advertising partners