Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists in 2011 Sales of the most recent mass-market novels by the likes of Marian Keyes, Jodi Picoult, Veronica Henry, Catherine Alliott, Louise Bagshawe, Dororthy Koomson, Maeve Binchy, Harriet Evans, Jill Mansell and Lesley Pearse are all down by more than 20% on their previous mass-market publications over comparative sales periods. read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith's flagship brand. Guilfoyle is an expert at leveraging women's lifestyle across multiple categories, including retail, shelter, food and beauty. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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#flagship brand
As CEO and founder of Bright Business Media LLC, and publisher of award-winning Smart Meetings, Marin has more than 22 years of experience in the travel meetings industries. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As part of Madavor Media's portfolio of properties, the company publishes Gluten-Free Living, an accompanying website, conference and daily deal site. It was Susan who identified that Madavor had been very successful in managing the Gluten-Free Living brand, which was positioned as the most... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Niche Media is one of the country's preeminent regional magazine groups catering to the high-end luxury mar- ket through its publications. Katherine has over 25 years of experience in branding, marketing and operations. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Charlene is viewed as the content weapon behind the transformation of Farm Journal. With Charlene's guidance, Farm Journal produces the premier magazine in agriculture, the two most-watched TV programs across the industry, the number-one radio program, the most visited website, most events and more. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Mariette is the executive force behind the transformation of the country's longest published magazine from an under-appreciated authority into a digital powerhouse across multiple platforms, serving all types of consumers. During this process, she revamped the editorial, increased online traffic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Michela has worked with Dwell's founder Lara Deam to create a brand that extended beyond its foundation in print into a series of platforms built around community. This vision now extends across 11 platforms including the award-winning Dwell magazine, Dwell.com, Dwell Homes, Dwell on Design and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Gillian Gorman Round is General Manager and Senior Vice President for Lucky, where she oversees all business functions of the brand. In this role, Gorman Round is responsible for revenue generation, brand development and strategic partnerships. She was named General Manager in January 2013,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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'Killing Patton,' the fourth installment in Bill O’Reilly and Martin Dugard’s Killing series, debuted on Apple’s bestseller list at #2 for the week ended September 28. T Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Biteback has signed UK and Commonwealth rights to the memoir of Valérie Trierweiler, the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
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JukePop, an ebook platform that provides book discovery for self-published authors by offering libraries and traditional publishers the ability to identify popular indie works, has launched a Kickstarter campaign to raise $15,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Glasgow School of Art replaces 22% of its most popular books that were lost in a fire at its Mackintosh building in June. Continue reading at BBC News
[ BBC News | 2014-09-15 00:00:00 UTC ]
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