Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process, like many things right now, will look different this year. Adjusting to the new normal will take time, and many are understandably cautious as we work together to find the way forward. At Twitter, we believe the focus needs to be on connecting people during this period of change, serving the public conversation in an accurate and informative manner. For example, we’re finding that every day people turn to Twitter to stay informed, entertained and connected. That number continues to increase—in the first quarter of 2020, monetizable daily active users (mDAUs) increased by 24 percent year-over-year to 166 million—especially as people turn to video content to find a sense of normalcy through entertainment. It’s no surprise then that we have seen a 95 percent increase in daily video views over 18 months. Social media is the platform to connect to what’s happening. So when something takes place that completely disrupts the way in which people live their lives each day, what happens? Those people come together online to find the content that matters most, in the moment that is most important to them. Rethinking ways to entertain As we wait for sports to resume,... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-05-28 13:42:00 UTC ]
News tagged with:
#at-home fitness
#record numbers
#nfl draft
#record levels
#key metric
#digital publishers
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#integrated marketing
#streamline operations
#news publisher
Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#publishing summit
After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget
[ Engadget | 2023-09-20 14:00:09 UTC ]
More news stories like this | News stories tagged with:
#surface devices
#kindle devices
#live updates
#news live
#fire tv
#rest assured
#kindle
During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#bounce back
#publishing business
Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation
[ The Conversation | 2023-09-14 20:04:49 UTC ]
More news stories like this | News stories tagged with:
#netflix hit
#winning formula
#live-action adaptation
#eiichiro oda
#global audience
#manga
Over 30 years since it was first published, Julia Cameron’s famous ‘The Artist’s Way’ takes #1 in Religion Nonfiction, Mitch Albom’s ‘The Stranger in the Lifeboat’ remains #1 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes #1
#religion nonfiction
#mitch albom
#remains #1
#religion fiction
It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media briefing
#hot summer
#ad revenue
#digital media
#digital publishers
'Extraordinary Birder' host Christian Cooper brings his memoir 'Better Living Through Birding: Notes From a Black Man in the Natural World' to the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-16 20:59:16 UTC ]
More news stories like this | News stories tagged with:
#extraordinary birder
#black man
#natural world
#memoir
#times book
Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with:
#revenue fell
#advertising budgets
#digital media
Five schools, each located in states affected by book bans, will receive up to $5,000 in diverse titles for students and libraries from We Need Diverse Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#diverse titles
#diverse books
#libraries
Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing trend
#diverse range
#forthcoming titles
#graphic novel
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#pop culture
#late july
#broader effort
#wholly owned
#digital media
The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature
[ Electric Literature | 2023-07-31 11:05:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#pearson
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | News stories tagged with:
#vice media
#rare glimpse
#digital media
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#advertisers target
#including audio
#online publishers
#digital media
“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC
[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
#public libraries
With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot
[ Book Riot | 2023-06-28 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#fan fiction
#long live
#fiction publishing