Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This will likely happen in time, but many years from now. To understand why there is so much buzz in adland about VR and why expectations need to be contained, it's worth taking a look back. Andy Maskin Illustration: Alex Fine In the 1990s, there was a spike of interest on the subject. Books like Snow Crash and movies like The Lawnmower Man ignited the imagination, and virtual reality games started popping up in arcades. And then, unlike most major innovations of that era, it seemed to fizzle out. Fast forward to 2012, and the advent of Oculus Rift reawakened the sleeping giant. Since its legendary Kickstarter campaign, other players have rushed into the market including Samsung. The acquisition of Oculus Rift by Facebook caught many off guard and has many wondering whether this time VR is for real. The original wave of VR excitement was really built on metaphor. The idea that computers could connect to each other was relatively new to most outside academia and the military. Just as the physical world concept of folders holding documents was borrowed to explain how computer files were organized, people shopped in online stores and met in chat rooms. Once it clicked for people... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
News tagged with:
#financial services
#programmatic buying
#adweek magazine
US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with:
#solid start
#book market
#bookscan
The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with:
#tandem collective
#publishers appeared
#book marketing
#post marketing
#naomi bacon
Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#digital business
Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with:
#post italy
#book market
Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#kamala harris
#book publishing
#company launched
#hachette books
#literally made
#amazon prime
#hachette
Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#prince harry
#publishing experts
#online competition
#memoir
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#stores planned
Pulitzer Prize-winning author Tracy Kidder joins the Los Angeles Times Book Club on Jan. 26 to discuss his newest book, "Rough Sleepers.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-11 20:26:55 UTC ]
More news stories like this | News stories tagged with:
#rough sleepers
#newest book
#times book
#prize-winning author
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital strategies
#emerging media
#digital channels
#record levels
#digital media
Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
More news stories like this | News stories tagged with:
#emerging stories
#emergence magazine
#online publication
#sacred connection
#narrated essays
The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
More news stories like this | News stories tagged with:
#book sales
#german book
#book market
The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
From ‘all the books I read this month’ pictures on Instagram to Goodreads targets, we are forgetting to read for pleasureHow long will it take you to read this article? It would almost certainly take me longer. On average, adults read about 240 words a minute, but I always exceed those pesky... Continue reading at The Guardian
[ The Guardian | 2022-12-31 09:00:13 UTC ]
More news stories like this | News stories tagged with:
#infinite jest
#hardback
Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#digital revolution
#digital media
The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
More news stories like this | News stories tagged with:
#npd books
#book market
News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with:
#latest updatesget
#free app
#marketing company
#lachlan murdoch
#drive subscriptions
#news corporation
#federal court
#article published
#murdoch family
#unindicted co-conspirator
#capitol attack
#guardian australia
#news corp
Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | News stories tagged with:
#post bookwire
#audiobook market
#audiobook
In days of yore—that is, my childhood in the paper-mill town of Mexico, Maine—a labor strike looked like an ugly affair. Picketing men in steel-toed boots screamed themselves hoarse at every shift change, their righteous anger rising into a sky thick with the sulfurous clouds of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-23 16:38:06 UTC ]
More news stories like this | News stories tagged with:
#harpercollins
BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with:
#uk rose
#diana gerald
#children’s book