Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This will likely happen in time, but many years from now. To understand why there is so much buzz in adland about VR and why expectations need to be contained, it's worth taking a look back. Andy Maskin Illustration: Alex Fine In the 1990s, there was a spike of interest on the subject. Books like Snow Crash and movies like The Lawnmower Man ignited the imagination, and virtual reality games started popping up in arcades. And then, unlike most major innovations of that era, it seemed to fizzle out. Fast forward to 2012, and the advent of Oculus Rift reawakened the sleeping giant. Since its legendary Kickstarter campaign, other players have rushed into the market including Samsung. The acquisition of Oculus Rift by Facebook caught many off guard and has many wondering whether this time VR is for real. The original wave of VR excitement was really built on metaphor. The idea that computers could connect to each other was relatively new to most outside academia and the military. Just as the physical world concept of folders holding documents was borrowed to explain how computer files were organized, people shopped in online stores and met in chat rooms. Once it clicked for people... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Short, faith-based content that can be approached one day at a time is a winning combination for young readers, according to religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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For students embarking on their college journeys this fall, there’s no tool more essential than an APA style guide. Now in their seventh editions, the Publication Manual of the American Psychological Association and Concise Guide to APA Style remain invaluable resources for those tasked with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-02 04:00:00 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Historically, big tech’s attempts to shape how the media operates have often done more harm than good. Google has a new plan to help save journalism—or at least make it easier for journalists to work. The company has been pitching a generative AI-powered product, nicknamed Genesis, to major... Continue reading at Fast Company
[ Fast Company | 2023-07-21 11:48:19 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Tool is said to have been pitched to several US news outlets as an aid for journalists rather than a replacementGoogle is testing an artificial intelligence tool that can write news articles, in the latest evidence that the technology has the potential to transform white-collar professions.The... Continue reading at The Guardian
[ The Guardian | 2023-07-20 12:04:29 UTC ]
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Many of the biggest software makers are known for their expensive, but nevertheless popular purchase programs. Yet many of these companies also offer free software with some surprisingly useful features. Yes, even giants like Adobe and Microsoft! This article will introduce you to these... Continue reading at PC World
[ PC World | 2023-07-19 12:30:00 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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The professional program at the 2023 ALA Annual Conference was packed with information to help librarians and advocates battle book bans and other challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Before I dedicated my life to taking pot-shots at the nature of the universe—I mean, before I became a science fiction writer—I was a frightened child. Death scared me, but living was the constant terror. My father told me I had chosen this. I had come to him in a dream before I was born […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-14 08:53:04 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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You get free stuff, you get free travel, you get the nifty cool title of "brand ambassador," what's not to love about being an internet influencer? There's the consequences, for one. Not even just the warranted consequences of your actual actions, mind you, but also those arriving unbidden based... Continue reading at Engadget
[ Engadget | 2023-06-11 14:30:57 UTC ]
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