Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This will likely happen in time, but many years from now. To understand why there is so much buzz in adland about VR and why expectations need to be contained, it's worth taking a look back. Andy Maskin Illustration: Alex Fine In the 1990s, there was a spike of interest on the subject. Books like Snow Crash and movies like The Lawnmower Man ignited the imagination, and virtual reality games started popping up in arcades. And then, unlike most major innovations of that era, it seemed to fizzle out. Fast forward to 2012, and the advent of Oculus Rift reawakened the sleeping giant. Since its legendary Kickstarter campaign, other players have rushed into the market including Samsung. The acquisition of Oculus Rift by Facebook caught many off guard and has many wondering whether this time VR is for real. The original wave of VR excitement was really built on metaphor. The idea that computers could connect to each other was relatively new to most outside academia and the military. Just as the physical world concept of folders holding documents was borrowed to explain how computer files were organized, people shopped in online stores and met in chat rooms. Once it clicked for people... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age
[ Advertising Age | 2013-11-19 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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The biggest game-changing technology in the digital publishing world is the one-two punch of programmatic buying and native advertising that has taken hold over the last year. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at AdWeek
[ AdWeek | 2012-11-09 00:00:00 UTC ]
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