Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This will likely happen in time, but many years from now. To understand why there is so much buzz in adland about VR and why expectations need to be contained, it's worth taking a look back. Andy Maskin Illustration: Alex Fine In the 1990s, there was a spike of interest on the subject. Books like Snow Crash and movies like The Lawnmower Man ignited the imagination, and virtual reality games started popping up in arcades. And then, unlike most major innovations of that era, it seemed to fizzle out. Fast forward to 2012, and the advent of Oculus Rift reawakened the sleeping giant. Since its legendary Kickstarter campaign, other players have rushed into the market including Samsung. The acquisition of Oculus Rift by Facebook caught many off guard and has many wondering whether this time VR is for real. The original wave of VR excitement was really built on metaphor. The idea that computers could connect to each other was relatively new to most outside academia and the military. Just as the physical world concept of folders holding documents was borrowed to explain how computer files were organized, people shopped in online stores and met in chat rooms. Once it clicked for people... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World
[ PC World | 2022-02-23 17:14:15 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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If you’ve been paying attention to local news in the past year, you’ve likely noticed the concerning wave of book bans sweeping the nation. Books by authors of color; books that acknowledge historical atrocities; books featuring LGBTQ+ characters; sex education books for teens; all are under... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 19:49:33 UTC ]
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Sarah Manguso's "Very Cold People" portrays the fears surrounding girlhood with a blistering clarity. Continue reading at The Washington Post
[ The Washington Post | 2022-02-05 11:00:15 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Kim Stanley Robinson’s novels envision the dire problems of the future—but also their solutions. Continue reading at New Yorker
[ New Yorker | 2022-01-24 11:00:00 UTC ]
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Comma Press' virtual conference, Manchester in Translation, is to return next month, offering skills and advice to aspiring translators in the north of England and beyond. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 19:14:48 UTC ]
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Lea Ypi recalls her childhood in Albania and the nation's swift, disorienting shift away from communism. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:31 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
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RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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‘On Girlhood,’ edited by Glory Edim, pulls together the work of Toni Morrison, Alice Walker and more. Continue reading at The Washington Post
[ The Washington Post | 2021-12-23 12:00:13 UTC ]
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‘They Can’t Take Your Name’ is the first crime novel in a planned series about the wrongs of the justice system. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 12:00:00 UTC ]
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Libraries should be a safe, accessible space for everyone. So why are there police in libraries, compromising this very safety? Continue reading at Book Riot
[ Book Riot | 2021-12-02 11:35:00 UTC ]
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Interviews Photo by Diane Picchiottino / Unsplash That Famous Abyss (Wunderkammer, 2020) is a book of exclusive interviews with Enrique Vila-Matas by cultural journalist Anna María Iglesia, covering such themes as why write, the places of... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 21:46:44 UTC ]
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Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Publishers and editors discuss their efforts to broaden their lists to reach those in underrepresented communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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