'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-11-19 17:39:30 UTC ]

Other Publishing stories related to: ''Revamp marketing and publicity’, Gay and Uviebinené urge industry'


'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
More news stories like this |


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


Bookshop.org urges industry to back indies with links in Independent Bookshop Week

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 23:36:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #independent bookshop


Report Urges Library Leaders to Address Decline in Public Library Usage Stats

In 'The Freckle Report 2021,' veteran London-based bookseller, library advocate, and former Waterstones managing director Tim Coates warns that U.S. public library usage is in decline—and he suggests library leaders must do more to reverse the slide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-06 04:00:00 UTC ]
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Industry heads predict resurgence in 2021 and urge support for bookshops

Senior figures from across the publishing industry have shared their predictions for the year ahead with The Bookseller, with support for high-street retailers and further implementation of diversity practices cited as essential steps. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 21:52:12 UTC ]
More news stories like this | News stories tagged with: #senior figures #year ahead #high-street retailers #essential steps #publishing industry


'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with: #dapo adeola #bookseller children #bookseller


'Apply for latest ACE funding', Crown urges industry

The director of literature for Arts Council England has urged all industry organisations who are "at risk of no longer trading viably" to apply for the government's latest emergency arts funding. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 02:43:14 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
More news stories like this | News stories tagged with: #friday morning #combined company #digital media


Library Supporters Urge Action on Bill to Provide Relief Funding for Public Libraries

With the August recess looming and a second round of coronavirus relief in the works, $2 billion in funding for libraries hangs in the balance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #$2 billion #libraries


One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | News stories tagged with: #challenges presented #post-covid world #bookseller


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with: #police brutality #racial injustice #vice media #black people


Publishing Organizations Urge Public to Support Bookstores

In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #support bookstores #covid-19 pandemic #publishing industry #world book


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Boris Johnson urged to support creative industries in open letter

Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 11:05:44 UTC ]
More news stories like this | News stories tagged with: #open letter #boris johnson #eu referendum #no-deal brexit #creative industries #conservative party


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst


At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst