Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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#ad industry
#nielsen data
#takes time
#tv campaigns
#video strategies
#real time
#lag didn
#nielsen
The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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#e-books added
Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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#digital campaign
#stepping stone
#bookshop windows
Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week
[ Media Week | 2013-03-05 00:00:00 UTC ]
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#digital role
Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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#rival apple
#real books
#huge library
#great means
#picture books
The French government and publishers association (Syndicat National de l’Edition, SNE) are... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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#french government
Simon & Schuster Children's Books is to run a live-streamed author event with horror... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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When the iPad is seemingly tailor-made for books of all kinds, you'd think Audible would leap on the opportunity to produce an optimized audiobook app -- it wasn't quite so eager, as customers have since discovered. Apple tablet owners won't have to perpetually lean on the stock music app for... Continue reading at Engadget
[ Engadget | 2013-02-20 00:00:00 UTC ]
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#app store
#latest app
#ios device
Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Last year was a big one for publishing on Kickstarter. The Web site is the most popular crowdfunding online destination, with 1,666 projects successfully funded in the publishing category, and a total of $11,057,252 pledged. In addition, $8,482,598 was raised for comics, which are listed as a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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#separate category
#web site
#publishing category
Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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#tech staffers
#proving ground
#online publishers
In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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#alternative route
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Seven Stories, the national centre for children's books, is making a final push to galvanise... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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#final push
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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#advance publications
#companies announced
Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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#book published
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Library volunteers are, in many cases, being left without sufficient support to deliver services... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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#online survey
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#zenith media
The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Twelve per cent of all libraries could have “significant" support from volunteers in... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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#community support
A ruling on John Wiley & Sons Inc. v. Kirtsaeng – a case expected to come before the Supreme Court early next year – could make it illegal for non-profits and businesses to resell copyrighted works produced abroad. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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