Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-11 14:05:37 UTC ]
News tagged with: #ad industry #nielsen data #takes time #tv campaigns #video strategies #real time #lag didn #nielsen

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Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren&rsquo;t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

Why Big Publishers Think Genre Fiction Like Sci-Fi Is the Future of E-Books

The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction. Continue reading at Wired

[ Wired | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #genre fiction #big publishers

Penguin Books' First to Read program will give readers sneak peeks

Through First to Read, members will have the chance to get advance reading copies of Penguin Books before they are published. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin books

IPG offers support as MPG rescue plan fails

The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher #hearst magazines

Stephen King's decision to skip the ebook format gets renewed attention

Stephen King said his new novel, 'Joyland,' will be released in paper format only. 'Let people ... go to an actual bookstore,' said King. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual bookstore #ebook format #stephen king

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

At LBF, Authors Encouraged to Think Like Entrepreneurs

Self-publishing has taken hold in the UK and two authors at the London Book Fair encouraged writers to consider DIY, offering observations and advice applicable to all. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-18 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #brenda white #tablet editions #business model

Is the Turkish Program at LBF Inclusive Enough of Minorities?

Oxford professor Dr. Laurent Mignon notes that while the Turkish program at the London Book Fair is laudable, it still lacks representation of some key minority languages. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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Lessons From Building A Programmed Bookstore

What if you could program a retail environment like you program a desktop application? Miniature computers, pervasive networking, and affordable tablet interfaces make programmed retail environments seem inevitable. Instead of using the familiar mice and monitor for system interaction, a... Continue reading at Fast Company

[ Fast Company | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total cost #data center

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Edward Elgar launches Elgaronline

Academic indie publisher Edward Elgar has launched its online platform with no digital rights... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rights #online platform

Nook for iOS adds support for high-res iPad magazines, Nook Comics

Barnes & Noble may have saved most of the limelight today for in-app purchasing on Nook hardware, but it's not leaving other platforms by the wayside. Its Nook 3.4 update for iOS focuses heavily on visuals, with new support for both Nook Comics as well as "HD" magazines on Retina... Continue reading at Engadget

[ Engadget | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #in-app purchasing #barnes noble