Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Author Martina Cole showed her support for improving adult literacy with a visit to the Marine... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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Marvel has made an application programming interface available to developers interested in building digital applications around its comic book data and content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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At ALA Midwinter 2014, librarians were urged not to be satisfied by recent ebook developments, and to look more deeply at their digital future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
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Edward Snowden will be the focus of such upcoming titles as 'The Snowden Files' and a work about government surveillance. Will Snowden also be the subject of a movie? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Adobe has released Adobe Digital Editions 3.0 on Windows and Mac, a major new version of its eBook manager. The tool, which helps users browse, organize and read both free and purchased eBooks in EPUB, PDF, and PDF/A formats, offers more secure DRM, improved PDF search tools and enhanced display... Continue reading at Betanews
[ Betanews | 2014-01-22 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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A Digital Book World survey revealed that 54% of “traditionally-published” authors (and nearly 80% of self-published authors) earn less than $1,000 a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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The International Publishers Association (IPA) is giving its official backing to Thema, the new... Continue reading at The Bookseller
[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
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After entering the library ebook market last April with a pilot, Simon & Schuster is expanding its program to more libraries, and adding OverDrive as a vendor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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Atlantic Books Limited has begun the year by announcing "a significant financial and organizational restructuring." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Value of film and TV downloads, streams and subscriptions rises to £621m, and number of tracks streamed doubles to 7.4bnAfter five years of decline, sales of entertainment products such as music, films and video games were growing again last year because of booming digital services such as... Continue reading at The Guardian
[ The Guardian | 2014-01-01 00:00:00 UTC ]
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#20% growth