#stepping stone

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Trick or tweet: the boy who hoaxed the football world

Sam Gardiner is a football-mad schoolboy, but no one took his opinions seriously. So he created a fake Twitter personality and soon was talking tactics with Premiership players. Tim Lewis meets the spoofer extraordinaireFor five minutes, Sam Gardiner panicked. He had been rumbled: he wasn't... Continue reading at 'The Guardian'

[ The Guardian | 2014-03-23 00:00:00 UTC ]
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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'